How to boost sales up to 70% and increase monthly ad revenue to more than $140K
Turkish retailers, HoReCa and supermarkets who are replacing print ads with digital signage now greatly increase sales and ad revenue.
Offline marketing is no longer stressful, time-consuming or expensive. A new promotional strategy is easy to execute. It requires minimum time and attention from the trade marketer and eliminates endless approvals with contractors. Most importantly, it allows you to earn more than you normally get from print marketing. And you are just one click away from it.
This article reveals an instrument that helped a supermarket chain increase sales of particular products by up to 70% and caused ad revenue growth of the chain by up to $142.8К per month.
Digital shift in offline marketing caused a dramatic income growth
The supermarket chain of 238 stores used digital screens to broadcast scheduled advertisements with no interaction or customization. The client connected screens to Displayforce SaaS platform to uplift sales, analyze customer behavior, and offer their suppliers a new advertising channel. Advertising revenue from brands increased by $142.8K in the first month. Implementation of digital signage paid off investment in screens in 6 months of use.
The secret is in personalization. Our SaaS platform connected to AI cameras defines the customer’s gender and age, and screens reveal content more relatable to the client. It caused an increase in sales of particular product categories by up to 70%.
This kind of ad communication is based on the CPV model, which allows you to get additional revenue from the brands. Big companies have different budgets for CPV (Cost per View) sales and CPM (Cost per Mille), the model you have with brands now.
Digital ads are more effective compared to print promos. Implementation of digital signage in offline-marketing benefits everyone — brands, retailers and customers.
Offer brands one more advertising channel to increase your ad revenue
Customers are spoiled with personalized offers online and rarely even notice print advertising in the real world. However, retailers still use it, hoping to increase their average check. And many of them are unaware of the advertising expenses that can be avoided. Every step of print media update is costly. You need to spend money and time on the design, layout, printing and installation of banners. Besides, printed media cannot display real-time content. It is not able to interact efficiently with your target audience.
‘Store as media’ is a $0.5 trillion opportunity for retailers that grows 55% annually. It is the fastest-growing segment in retail by up to 70% high-margin ad revenue. The greater part of this revenue remains offline, over $369 billion, compared to $157 billion in e-commerce. The vast majority of sales still happen offline. Digital Signage can be applied in various industries: stores, restaurants, banks, hospitality and schools. Displayforce offers offline marketing solutions to 300+ clients in 29 countries. Our platform allows you to control the content, increase sales and improve interaction with customers.
This is already a well-established niche that helps offline-business increase advertising revenue from suppliers. There are two advertising models we have mentioned above — CPM and CPV. The CPM model charges thousands of impressions per particular timeframe. The CPV model suggests payments for each time an ad is viewed, exactly the same way you only pay for guaranteed views of your Facebook Ads or Google Ads. Brands have different budgets for each advertising channel. And now you can increase your ad revenue by offering your suppliers both advertising models that are familiar to them from online marketing.
Adaptive content broadcasting
With Digital Signage and AI cameras retailers can quickly adapt to market demands. This technology allows business owners to share images, videos and interactive content on displays. You can change promo materials broadcasted on hundreds of screens of your chain in a couple of clicks. Besides, the process can be completely programmed. Promotional materials can change automatically every time the unpredictable weather changes.
When it is raining outside, you can offer discounted umbrellas or hot coffee to passers-by. When it is hot, you can advertise air conditioning or cold lemonade. It all depends on your industry and imagination.
Real-time offers increase in-store traffic and customer loyalty. Eye-catching content on screens boosts audience engagement and brand awareness — about 83% of viewers recall particular ads.
As for personalization, the Displayforce platform uses AI and face recognition technology* that allows business owners to provide clients with a unique shopping experience. Detecting the gender and age of customers, the system predicts clients’ interest and even recognizes their reactions to it by defining the face position or dwell time.
For example, beauty store screens display male perfume ads only for men and cosmetics for women. Additionally, it can show different ranges of beauty products to customers of different generations, depending on their needs. The irrelevant advertisement noise decreases, and clients receive hyper-personalized content and benefit from the advertising.
Brands awareness
This tailored messaging is not only attractive to clients and beneficial for retailers, but also is demanded by brands. International brands are well aware of this feature and prefer to use the CPV (Cost per View) model for advertisements. Over 80% of sales come from offline channels, even after the pandemic. It means that it is vital for brands to advertise their products at the points of customers’ purchase decisions. Additionally, building connections between clients and brands are essential because over 70% of modern customers tend to know a brand before buying its product.
Retailers already receive revenues from the biggest international brands like Apple, L’Oreal, and Nike with Displayforce technology in other countries. Our platform allows you to offer placements for advertisements to brands and suppliers. It helps to automate cooperation with them using a no-code content-creating feature and to sell exactly what advertisers want. The retailer monetizes 100% of the advertising space while suppliers place ads, even without the marketer’s help (in the Programmatic selling model):
- schedule and change content in a platform simply;
- target ads to particular demographic groups of people;
- provide reports on the engagement of the customers.
This technology does not require extra costs such as logistics or printing of promo materials. Eliminating print media expenses allows brands to expand investment in digital-out-of-home (DOOH) advertising.
Our platform offers direct and programmatic selling models. Direct sales mean the approvals of promotional materials between the brand and the trade marketing manager of the chain. The programmatic model means open access to the Self-Service platform for advertisers to upload promo materials. However, the network of screens is still under the control of the chain, and the manager can approve or deny promos depending on the store concept.
Detailed Digital Signage and AI cameras capabilities
AI cameras can see things that the human eye can’t. It recognizes crowded and empty parts of the store. This notion helps to rearrange aisles, organize an efficient merchandising system, and replenish store shelves with goods in time. Cameras become a smart sales engine connected to screens.
The Displayforce technology works with different media players, cameras and all-in-one solutions. It provides the retailer with more accurate data on customer behavior. Stores can combine this data with online clients’ activity data. Unlike any other forms of customer data collection, video analytics does not require user permission.*
AI helps measure offline sales conversion into visitor engagement and later on into sales. It provides the marketer with an understanding of the efficiency of promo materials. Collected data helps retailers define the target audience and adjust campaigns accordingly.
Displayforce provides a content management system that helps retailers manage advertisement campaigns remotely and offline. Our platform makes it easy to create and edit promo materials, use video analytics capabilities, and broadcast relevant content on screens. Generally, the implementation of Displayforce technologies provides the chain with up to 40% sales growth and doubles the revenue from advertisers.
Allow artificial intelligence to improve the customer shopping experience, simplify their communication with beloved brands and increase your ads and sales revenue with Displayforce technologies.
If you are willing to cooperate with us, please, contact Istanbul@displayforce.ai
