What is a bad user experience?
Have you felt overwhelmed by reading the content on a website? OR have you come across irrelevant content that makes you press the back button till you can reach the beautifully designed home page?
It’s also possible that you felt the need to find the position of a button on a page/app that can take you back to the previous screen or close the app?
If you have, you would understand that these are certain design experiences you would not want your users to encounter. In this article, we let data explain how a bad UX in your product will eventually lead to failure.
Curated insights:
According to Analysis 101 startup post-mortems, ignoring the users, their needs and not accounting for great user experience is the reason why 17% of the startups fail. 17% is a huge number and can’t be ignored.
While other studies show the effect of UX/UI of a product in a company amounts to 30% of its success. This overpowers the contribution of a good business model towards the company’s success.
It becomes vital for businesses to concentrate on user reviews and feedbacks of the experience during the usage of the product. This helps in understanding the strengths and flaws of the current user experience.
Here are some curated statistics provided by industry experts like Adobe, Google and Quick sprout which explain the effects of bad design and bad user experiences.
- Bad looking or poorly designed websites, create mistrust among users leading to higher drop-offs and almost no returning customers. 75% of user trust is gained just by a well-designed website.
- 39% of people will stop engaging with a website if the images take a long time to load. The attention span of humans is falling short every day and if you’re building heavy sites with slow servers, you are going to be losing a lot of customers.
- 46 % of the website visitors claim that they leave the website due to a lack of a message. The analysis says that when the message is not portrayed or there is no message about the brand of the company, they do not connect to the brand and leave.
- 95 % of mobile applications are uninstalled within a month. The users find that once the instant gratification is met, there is no further experience that motivates the user to stick around. This creates an unpleasant user experience.
- 88 % of the online customers are less likely to return to a website or an app once they have encountered a bad experience.
- By 2020 user experience will overtake price and product as a key brand differentiator. So what are you waiting for?
Mentioned above are just some stats that communicate on how bad user experience impacts your business. Provide the most seamless experience to your users if you care about the business. Great user experience can bolster the revenue to more than 50% for your business. Read more from our source.
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