Hi George — this is a great overview, it clarifies without dumbing down! Somewhere there’s a grid or a matrix (who/where/why/when?) that could map your thinking onto this.. although I’m not too sure how it would work at this stage ) Thanks again for taking the trouble to read this and respond. I’m glad you found it useful. Cheers, Paul.
Thanks Jason! No doubt that’s correct. I guess the point he was trying to make is that market insight correlates with a successful outcome more often than ‘just’ technology, even if that is not reflected in the portfolio!
Thanks Zishan! These look like great additions to the toolset. Will process and try to incorporate into an extended version soon. Very best in the meantime, Paul.