How Playtness Benefits Every Member of the Fitness Ecosystem

Playtness
7 min readApr 4, 2018

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When everyone Playtness, everyone wins -https://www.playtness.com/

Playtness ecosystem

Hello existing and future Playtness ecosystem members!

Whether you’re a trainee, personal trainer, gym owner or sports, fitness & nutrition product or service provider, you’ve got a stake in the greater fitness ecosystem.

But How?

What I mean is that the role you play within the fitness industry, by subscribing to a gym, providing personalized training sessions, running a fitness facility or selling equipment or supplements that help people live a healthier lifestyle, inherently and directly impacts all other fitness ecosystem members.

For good and for bad.

That’s why, if a fitness ecosystem member decides to remove him or herself from the equation, the entire ecosystem suffers. This is a huge challenge for the fitness industry. How so? Well, for starters, despite their good intentions and initial stamina, trainees are quitting the gym A lot. Despite the expense of taking out and maintaining a gym membership, roughly 80 percent of Americans who have a gym membership do not actually go to the gym and just as many subscribers tend to abandon their membership altogether within a few months — due to boredom, a lack of motivation and high gym fees.

And if trainees aren’t hitting the gym — then all the other ecosystem members’ bottom lines suffer, big time. Gyms aren’t getting paid, personal trainers aren’t being hired and sports, nutrition & fitness products and services are not being consumed.

In a nutshell, when one member of the fitness ecosystem fails to fulfill its role, it’s a lose-lose situation for all.

A community that depends on its members

At Playtness, we aim to revolutionize the fitness industry with our decentralized, gamified and incentivized fitness platform, so that every individual fitness journey can become a win-win for all ecosystem members.

Playtness is tokenizing the world of fitness by creating an ecosystem for its members, powered by smart contracts. Using the Playtness platform and its built-in reward mechanisms, the fitness industry is able to interact and transact in a way that creates incentives for its users through the use of PT tokens.

Playtness offers the user a fitness platform that includes gamified fitness regimes, complete with the Playtness Stigo avatar and access to top personal trainers from around the world. Platform transactions take place through a secure payment gateway, using a smart wallet to exchange virtual tokens for real products and services. The Playtness Alliance Platform will offer a tailored, affordable, engaging and fully-supported fitness experience.

Thanks to the Playtness Alliance Platform and interactive Stigo avatar game, trainees work out and have fun while earning PT tokens — our proprietary cryptocurrency. They can then exchange their PT through secure Blockchain and smart contact enabled channels for real and virtual sports, fitness and nutrition products and services, including gym membership and personal training session payments. In this way, Playtness’ goal of creating a digital marketplace for personalized training, professional content and fitness transactions is realized, enabling everyone to be rewarded for their participation.

We’d call it a win-win for all.

Let’s examine how exactly Playtness benefits each and every member of the fitness ecosystem.

Trainees — Making and sticking to a fitness regime for a healthier lifestyle

More Effective Training

Trainees seek to benefit from personalized workout regimens from top personal trainers, without breaking the bank or having to travel a great distance. They also search for easy and reasonable access to health and wellness content, equipment, apparel, accessories and supplements to help them achieve their fitness goals.

Playtness responds to these needs by providing trainees with:

  • A new, immersive and free digital training experience that blends real-life fitness equipment with Fitness Stigo, an intelligent avatar that evolves, develops, acquires skills and earns new abilities as trainees work out, earning powers and skills for fighting arena battles against others.
  • Increased Motivation to work out and improve, as getting in shape becomes much more fun, accurate, rewarding, personalized, and addictive.
  • More Fitness Guidance Choices. Instant access to a global base of professional fitness trainers not available locally or at the gym.
  • More Effective Training, personalized according to data gathered from the fitness equipment used, reducing chances of injury due to misuse.
  • Instant Rewards for training, such as PT tokens and discounts on the purchase of fitness-related products and services.
  • Secure, efficient and fully transparent purchasing of fitness products and services.
  • Social Fun. Engage in social fun while training by sharing your fitness journey with others,send your battling avatars to compete against a friend or in a global tournament.
  • An Expanded Fitness Experience. Access fitness progress indicators, valuable personalized content, advice and more, even between gym visits.
  • Fully transparent and trusted rating system for professional trainers, products, and training programs.

Personal trainers — Running their businesses with enhanced efficiency and additional revenue streams

Playtness benefits personal trainers

Personal trainers seek to regularly generate new leads, expand their client base and sell their services — their training sessions. They also want to be able to create, manage and update their trainee clients’ workout regimens, as needed. In today’s digital world, these actions require technological tools and online marketing capabilities — including content curation and social media exposure.

Playtness benefits personal trainers by creating:

  • New Passive, Recurring Revenue Opportunities. Provide trainees with tips and training programs at any time and from anywhere, all over the world.
  • Global Reach and New Audiences to promote to via a leading platform with a transparent ranking mechanism, resulting in an influx of clients
  • A Secure and Efficient Payment Mechanism. Dramatically lower fees and provide a safe micro-payment channel.
  • Increased Trainee Satisfaction, boosting fitness pro reputation and brand.
  • Increased Customization Capabilities. Build and manage customized training programs for each client. Help them stick to their plans, for a healthier, more fit lifestyle.
  • Enhanced Client Information View-ability on a single dashboard, for better management of time, energy and resources.
  • Real-Time Report Generation to help trainees progress as quickly as possible.

These benefits also apply to fitness celebrities and influencers.

Gyms — Becoming a hub for fitness ecosystem members everywhere

Gyms Becoming a hub

Gyms are where all fitness ecosystem members congregate to train, be trained, buy, sell or distribute sports, nutrition and fitness products and services. To keep the traffic flowing to their facilities, gym owners seek tools, techniques and strategies to market their services and optimize the use of their rooms, classes and equipment.

Gyms benefit from Playtness by enjoying:

  • Increased Trainee Retention. The fun and gamified platform will keep trainees coming back.
  • Improved Training Experiences, by connecting the Playtness Alliance Platform to existing fitness equipment.
  • Enhanced Trainee Satisfaction and Engagement from the interactive platform.
  • New Revenue Opportunities. Zero investment required to improve existing offerings.
  • New Relevant Insights. Direct access to valuable trainee and training data, fitness equipment usage trends and maintenance needs.
  • Access to a Mobile Customer Contact List. Engage with trainees in between gym visits.
  • A Differentiated Gym Experience. Gamified, tokenized and addictive.

Product and service providers — Boosting revenues by selling to consumers where they already are

Retailers, brands, 3rd party advertisers, health specialists, nutritional advisers, and other product and service providers seek to generate new revenue streams through content creation, curation and advertising, in addition to regular sales channels. That way, they can market to relevant audiences and increase their profit margins significantly.

Playtness benefits product and service providers by creating:

  • New Revenue Opportunities through highly targeted advertising — inside and outside of the gym!
  • Extended Market Reach to millions of fitness consumers, globally.
  • Gain New Insights on consumer purchasing habits with machine learning-derived data.
  • A Secure and Efficient Payment Mechanism. Dramatically lower fees and provide a safe micro-payment channel.
  • A direct shopping gateway for fitness supplements & accessories. Make product recommendations to trainees, based on their fitness goals
  • Decrease Fraud and control fitness supplement and accessory purchases with Blockchain technology.
  • Enhanced brand and image. Market to clients and gyms through the Playtness App for greater reach and engagement.

Summary

The fitness industry is actually an ecosystem whose members participation in ecosystem activities directly influence each other’s outcome. Identifying challenges within the fitness ecosystem that have been preventing its members’ goals from being attained, Playtness developed the Playtness Alliance Platform and interactive Stigo avatar game to motivate and engage trainees to be the engine of this ecosystem. The platform uniquely benefits every member of the fitness ecosystem, driving personal and professional success through addictive gamification and PT token exchange.

Want to learn more about how Playtness ecosystem benefits its members?

Read our Whitepaper,

visit our Website,

and Join our Telegram group

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Playtness

Playtness is tokenizing the world of fitness by creating an ecosystem for its members, powered by smart contracts💪