Paul MasseyinPurpose DecodedThe Great Reset: How Business Can Lead with Purpose Following the COVID-19 CrisisAs we face the ravages of COVID-19, it can be difficult to imagine a more hopeful future.Apr 6, 2020Apr 6, 2020
Paul MasseyinPurpose DecodedRealizing a new vision of corporate purpose in AmericaThe Business Roundtable made waves this month, releasing a new statement on the purpose of a corporation in which CEOs of America’s…Aug 27, 2019Aug 27, 2019
Paul MasseyinPurpose Decoded2018 Look Ahead: Trends in PurposeAs the new year kicks off, Weber Shandwick’s Social Impact team took the time to sit down with several of our global network’s leading…Jan 31, 2018Jan 31, 2018
Paul MasseyinIssues DecodedBattle of the WalletsThe Changing Landscape of Consumer ActivismJan 30, 2018Jan 30, 2018
Paul MasseyinPurpose DecodedWhy Purpose-Driven Organizations are Building an ‘Inclusive Economy’An ‘inclusive economy’ ensures that opportunity and security are equitably distributed for all.Oct 11, 2017Oct 11, 2017
Paul MasseyinIssues DecodedCEO Activism in 2017: High Noon in the C-SuiteWritten by: Weber Shandwick & KRC Research, including contributions from Andy Polansky, Jack Leslie, Gail Heimann, Micho Spring, Paul…Jul 15, 2017Jul 15, 2017
Paul MasseyinPurpose DecodedThe Reason We’re Talking about Conscious CrowdsourcingConscious Crowdsourcing.Mar 14, 2017Mar 14, 2017
Paul MasseyinPurpose DecodedWhat does a Trump Administration Mean for Purpose-Driven Companies?It’s early days.Nov 14, 20161Nov 14, 20161
Paul MasseyinPurpose DecodedWhy Your Next Job Should Be Impact EngineerInformation is abundant. We walk around with computers in our pockets and seamlessly interact with an ever-increasing internet of things…Sep 27, 2016Sep 27, 2016
Paul MasseyinPurpose DecodedIntroducing Purpose DecodedSeveral years ago — November 9, 2009, to be exact — our Social Impact team at Weber Shandwick launched a blog. It was a great way to…Sep 12, 2016Sep 12, 2016
