Paul DawsoninMagnetic NotesBuilding capabilities for a resilient workforceDay 4 of the Work Reimagined Festival5 min read·Jan 22, 2021----
Paul DawsoninMagnetic NotesRethinking ResearchPART 1: Customer closeness in the remote era5 min read·Jul 7, 2020----
Paul DawsoninMagnetic NotesWhat exactly is the new normal?PART 2: Rethinking Research5 min read·Jul 7, 2020----
Paul DawsoninMagnetic NotesIt’s time to rethink customer research. And here’s how.PART 3: Rethinking Research5 min read·Jul 7, 2020----
Paul DawsoninMagnetic NotesWhat to do, what to change?PART 4: Rethinking Research5 min read·Jul 7, 2020----
Paul Dawson“Unlucky”, “You did your best” and other platitudes that are unwittingly messing with our kids’…I’ve had my fair share of experience with sports psychology at various levels. My oldest daughter was a competitive gymnast from age 7. At…12 min read·Feb 4, 2020----
Paul DawsoninMagnetic NotesHow to find your Minimum Viable CatGive someone three minutes to draw “something that is clearly a cat”, and you will probably get something like this (three minutes is also…2 min read·Nov 24, 2016----
Paul DawsoninMagnetic NotesFive things elevators teach us about design, psychology and hatsSince the 1860s, when they first appeared in the lobbies of plush hotels, lifts have changed the world.8 min read·Nov 22, 2016--9--9
Paul DawsoninMagnetic Notes7 Reasons customers are changing faster (and slower) than we thoughtEvery year, OFCOM produce a 200 page report into media habits in the UK. It represents real, mainstream activity — normal mass market…7 min read·May 3, 2016----