Published inPrototypr·Oct 7, 2017UX Case Study: Ella BlowdryThis project was bootstrapped and we only worked on it over evenings and weekends, on the side of our daytime jobs. Ella Blowdry is a startup that was created by me and 4 co-founders from different backgrounds. …UX6 min readUX6 min read
Published inPrototypr·Oct 6, 2017UX Case Study: adidas GLITCHAs the Lead UX Designer on the adidas GLITCH app, I followed it through all the way from the pitch to releasing version 2.0. GLITCH was a project that challenged everything adidas normally does; A new type of interchangeable boot, launched without a big football star, not available at any…UX7 min readUX7 min read
Oct 5, 2017Circular user flows, when linear failWhen we created the adidas GLITCH app at POSSIBLE, we soon realised what a beast we were actually creating. While it might seem simple on the outside, there is actually a very elaborate system behind the curtains. I started off just as I usually do and created a linear user…UX3 min readUX3 min read
Oct 4, 2017Content as interfaceEarly spring 2016 I got pulled in to a team at POSSIBLE London to create an app for adidas latest invention, the interchangeable football boot that came to be called GLITCH. It was an ambitious project, challenging almost every aspect of how adidas usually sold their products. It was to…App Development3 min readApp Development3 min read
Oct 4, 2017How we got users invested in adidas GLITCHOne of the biggest struggles when creating a new app is to keep your new users and engage them over time. Unless you have a huge budget to create engaging content over a long period of time or try to mimic patterns from social networks, you have to find other…Adidas2 min readAdidas2 min read
