Kirk Williams – Medium

Kirk Williams

Kirk Williams

The One About Search Term Obfuscation & Google Edicts

I think it’s important to preface this post with a note on my mental condition in writing this since the medium of writing doesn’t…

Sep 3, 2020

The One About Search Term Obfuscation & Google Edicts

Sep 3, 2020

Kirk Williams

The Tenuous Balancing Act of ROAS and Revenue in PPC and How Manage It

“We want you to 6x our revenue at the same ROAS, by next month. We have lots of opportunity in our space!”

Aug 11, 2020

The Tenuous Balancing Act of ROAS and Revenue in PPC and How Manage It

Aug 11, 2020

Kirk Williams
in
Marketing and Entrepreneurship

Here is How Marketing Shouldn’t Change for a Pandemic.

After being served my umpteenth “QUARANTINED, ALONE, AND DESTITUTE AMIDST CORONAVIRUS? BUY THIS TO CHANGE YOUR LIFE.” marketing pitch on…

Apr 16, 2020

Here is How Marketing Shouldn’t Change for a Pandemic.

Apr 16, 2020

Kirk Williams

The Advertising Automation Conversation We Need to Have Before We Lose All Our Data

“The year of automation is here!”

Feb 4, 2020

The Advertising Automation Conversation We Need to Have Before We Lose All Our Data

Feb 4, 2020

Kirk Williams
in
Marketing and Entrepreneurship

4 Reasons Google Smart Shopping Campaigns Need More Data Reported to Advertisers

In the past year, I have personally had multiple conversations with a variety of representatives from Google through public events…

Dec 19, 2019

4 Reasons Google Smart Shopping Campaigns Need More Data Reported to Advertisers

Dec 19, 2019

Kirk Williams

Should You Migrate Completely to Smart Shopping Campaigns in Google Ads?

In the first segment of this series ( What is Smart Shopping?), we focused on what Google Smart Shopping is, and in the second segment we…

Oct 1, 2019

Should You Migrate Completely to Smart Shopping Campaigns in Google Ads?

Oct 1, 2019

Kirk Williams

Where can Google Shopping Ads Appear on YouTube? Here are All the Ad Formats (So Far).

Google Shopping ads have come a long way since they were first introduced as Froogle in 2002. When Shopping campaigns first started…

Jun 18, 2019

Where can Google Shopping Ads Appear on YouTube? Here are All the Ad Formats (So Far).

Jun 18, 2019

Kirk Williams

Care About Brand Positioning in Specific Ad Placements? Avoid Smart Shopping

Do you run Shopping Ads for clients and been wondering lately about whether you should use Smart Shopping campaigns? Here is something to…

Feb 20, 2019

Feb 20, 2019

Kirk Williams

Does Someone Really Need to Manage a PPC Account Monthly?

You may be a CMO, VP of Marketing, or just a small business owner looking for answers. One question you may have as you analyze PPC agency…

Dec 21, 2018

Does Someone Really Need to Manage a PPC Account Monthly?

Dec 21, 2018

Kirk Williams

If I Spend More in Google Ads, Shouldn’t I Always Make More? Nope. Here’s Why.

Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the…

Nov 8, 2018

If I Spend More in Google Ads, Shouldn’t I Always Make More? Nope. Here’s Why.

Nov 8, 2018

Kirk Williams

Kirk Williams

Google Ads & Microsoft Ads, DTC Shopping Ads. Work includes: Purple, Traeger, KURU, Groove Life. Husband, dad of 5, Christ-follower, ZATO owner, coffee geek

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