Ingredient 8. Start with the End

101 Design Ingredients to Solve Big Tech Problems — by Eewei Chen (16 / 125)

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Have a clear picture of what you need to do.

“Imagination is everything. It is the preview of life’s upcoming attractions.”
— Albert Einstein, theoretical physicist

The Problem

If teams can’t see what they’re aiming for, they’ll never build it right.

The Solution

Clarify the end goal and reduce risk by managing change effectively.

• Create a press release. Make an announcement to convey the benefits and value of what you are building. I regularly remind people that they are creating something important. Amazon did this with the Kindle Fire.[21]
• Clarify roles and responsibilities. List what you need to do each step of the way, and decide who is responsible for delivering each crucial part. Check to make sure team members are happy to be accountable for relevant business, development, and design decisions. A RACI (Responsible, Accountable, Consulted, and Informed) matrix is a great way to get an overview of what roles are required at key stages of a…