Pinnedprajna hegde“Real” vs“Synthetic”, what’s your cup of tea?For the past 8 years as a UX researcher, some of the dilemmas one had were Primary or Secondary Research? Focus Groups or 1:1 interviews…Jul 22Jul 22
Pinnedprajna hegdeTo Hire or Not to Hire (a User Researcher)Should we hire a user researcher for our organisation?Jan 6Jan 6
prajna hegdeListen and Observe, Don’t just “Interview Users”In the context of B2C consumer apps, when a UX Reseacher/Design Researcher starts off on their journey, a very common mistake they make is…Jul 28Jul 28
prajna hegdeinBootcamp5 tips to thrive as a UX researcher in the corporate worldThrough my experience as a UX researcher for both big and small organisations, I’ve learned invaluable lessons that have immensely deepened…Apr 21, 2023Apr 21, 2023