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Prince & Matt

Prince & Matt
in
Pop Neuro Magazine

The Neuromarketing Matrix by Professor Morpheus

You’re here because you know something. What you know you can’t explain, but you feel it. You’ve felt it your entire life – that there’s…

Jul 27, 2020

The Neuromarketing Matrix by Professor Morpheus

Jul 27, 2020

Prince & Matt
in
Pop Neuro Magazine

How Pandemics Fuel Cognitive Biases

Since the 2014 Ebola outbreak wasn’t enough of a warning to humanity, Bill Gates got on stage in 2015 to deliver a powerful message. The…

Apr 13, 2020

Photo by visuals, Unsplash

Apr 13, 2020

Prince & Matt
in
Better Marketing

Consumer Behavior Lessons From Influencers and Micro Celebrities

On fake construction workers, Beyoncé, and neuromarketing

Dec 18, 2019

Consumer Behavior Lessons From Influencers and Micro Celebrities

Dec 18, 2019

Prince & Matt
in
The Startup

The Psychology of Black Friday and Retail Store Design

In Kanye’s world, Jesus is king. In the world of seasonal shopping, Black Friday is king. Companies using Black Friday to “officially”…

Nov 20, 2019

The Psychology of Black Friday and Retail Store Design

Nov 20, 2019

Prince & Matt
in
Pop Neuro Magazine

The Psychology of Gratitude

Fifteen Fall seasons ago, Starbucks blessed our souls with the Pumpkin Spice Latte. For fifteen years, it has also marked the beginning of…

Nov 11, 2019

The Psychology of Gratitude

Nov 11, 2019

Prince & Matt
in
Pop Neuro Magazine

Halloween Masks & The Psychology of Identity

Credit the Germans for providing the perfect word to explain the joy of Halloween: maskenfreiheit. Maskenfreiheit is the freedom we feel…

Oct 14, 2019

Photo by John Noonan, Unsplash

Oct 14, 2019

Prince & Matt
in
Pop Neuro Magazine

Harry Potter and The Psychology of KPop Fans

In Harry Potter, people belong to one of two groups — Wizards (those who can perform magic) and Muggles (people who cannot perform magic)…

Aug 20, 2019

Harry Potter and The Psychology of KPop Fans

Aug 20, 2019

Prince & Matt
in
Pop Neuro Magazine

Psychology Behind Your Pumpkin Spice Latte Obsession & How It Affects Your Consumer Behavior

Winter is coming, but fall is coming first. Our ancestors celebrated the fall equinox in dramatic fashion. None celebrated harder than the…

Aug 12, 2019

Psychology Behind Your Pumpkin Spice Latte Obsession & How It Affects Your Consumer Behavior

Aug 12, 2019

Prince & Matt
in
Pop Neuro Magazine

Psychology Behind Your Stranger Things Obsession & How Brands Optimize for Nostalgia & Memory

The closest thing we have to the DeLorean is our memory. Therein lies the biggest misconception about memory — we think it is objective.

Aug 6, 2019

Psychology Behind Your Stranger Things Obsession & How Brands Optimize for Nostalgia & Memory

Aug 6, 2019

Prince & Matt
in
Pop Neuro Magazine

What is Neuromarketing?

25 years ago Wu-Tang taught us what C.R.E.A.M. stands for, “Cash Rules Everything Around Me”. Today, it’s Consumerism Rules Everything…

Jul 16, 2019

What is Neuromarketing?

Jul 16, 2019

Prince & Matt

Prince & Matt

Professors of Neuromarketing, Authors of Blindsight: How Marketing Reshapes Our Brains, Bloggers at PopNeuro.com — A Blog on Consumer Psychology For Consumers

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