Priscila BalainOctopus Ventures“It’s Just Math”: The New Marketing Landscape.The world has changed. The world of sales and marketing has definitely changed. But some are still not getting it right. Why not? To thrash…6 min read·Dec 14, 2018----
Priscila BalainOctopus VenturesQuestioning Your US Expansion Plans: Is It Time to Upgrade Your Philosophy?Socrates became the world’s most famous philosopher, not by having all the answers, but by asking the right questions. “Question the…4 min read·Nov 21, 2018----
Priscila BalainOctopus VenturesWisdom of the West Coast, Day 3: powerful messages, simply deliveredOur final day of the West Coast CEO Summit was one of diversity and consistency. The stratospheric calibre of speakers continued, yet the…2 min read·Oct 4, 2018----
Priscila BalainOctopus VenturesWisdom of the West Coast, Day 2: two Jeffs a Joni and a Tom.Communication emerged as a theme on this, our second day in Silicon Valley. “Articulate the WHY”, said Joni Reicher (Apple, then Airbnb…3 min read·Oct 3, 2018----
Priscila BalainOctopus VenturesWest Coast CEO Summit Day 1: tapping into decades of Silicon Valley history and experienceThe first day of our West Coast CEO Summit witnessed “history in the room.” Larry Sonsini, an acknowledged “Founding Father” of Silicon…3 min read·Oct 2, 2018----
Priscila BalainOctopus VenturesQ&A: A day in the life of an Investment AnalystUzma Choudry joined the Octopus Ventures team earlier this year. Previously she worked with the University of Manchester’s Innovation…5 min read·Sep 25, 2018----
Priscila BalainOctopus VenturesA View into Achieving Product Market FitAllison Light and Matt Hirst are portfolio company leads at West, a venture studio based in San Francisco. We asked them to reveal some…5 min read·Jun 29, 2018----
Priscila BalainOctopus VenturesRewarding Entrepreneurship: a US PerspectiveThe world over, founders are always rather exceptional people. After all, the word entrepreneur comes from the combination of two Latin…4 min read·Apr 12, 2018----
Priscila BalainOctopus Ventures‘Lawyer Up’- What a European needs to know about the US legal culture“We have really everything in common with America nowadays except, of course, language.” So said Oscar Wilde over a century ago, but when…4 min read·Feb 22, 2018--1--1
Priscila BalainOctopus Ventures“Do it yourself or don’t do it at all:” Why you have to send a key member of the European core team…When it comes to scaling a B2B European company in the US, having a core European executive on the ground is crucial for success. We’ve…3 min read·Dec 12, 2017----