Rebecca SchlossberginMarketing Right NowMarketing Matters, Now and ForeverThis class was my first real exposure to marketing. Prior to this, I always lumped marketing with advertising and assumed that was where it…Dec 19, 2021Dec 19, 2021
Rebecca SchlossberginMarketing Right NowWhat The Hail? Taxi, Lyft, or Uber?Curb is a new Rideshare app that is based in NYC, created to help the taxi medallions maintain revenue and attract customers. This is the…Dec 16, 2021Dec 16, 2021
Rebecca SchlossberginMarketing Right Now5 Jams vs. 500 Jams: Is More Choice Always Better?Many marketers have assumed that the more choices they offer, the more likely the customer will find the product they are satisfied with…Dec 15, 2021Dec 15, 2021
Rebecca SchlossberginMarketing Right NowOXO — The Price Is Right!OXO is a brand that produces and sells kitchens and home goods that are sleek, utilitarian, and reliable. I recently moved into a new…Dec 13, 2021Dec 13, 2021
Rebecca SchlossberginMarketing Right NowNo One Snickers At HomophobiaMany of you might be familiar with the known phrase “There is no such thing as bad press” — but is that still true?Dec 13, 2021Dec 13, 2021
Rebecca SchlossberginMarketing Right NowPokemon Go! “Gotta Catch ’em AR”Niantic has recently announced that it will use augmented reality in its popular Pokemon Go game, which would make the blending of…Dec 12, 2021Dec 12, 2021
Rebecca SchlossberginMarketing Right Now5 Rules for Marketing in a 24/7 WorldThe world we live in today has vastly changed the way marketing can and should be approached. Not only do you prepare campaigns for 3 & 6…Dec 9, 2021Dec 9, 2021
Rebecca SchlossberginMarketing Right NowAI, The Topping to Improve Your Pizza ExperienceDomino’s is the leading pizza restaurant chain since 2019 in the USA. You might be wondering, what’s their secret ingredient?Nov 1, 2021Nov 1, 2021
Rebecca SchlossberginMarketing Right NowRegulation v. Censorship: Face to Face with the Dark Side FacebookFacebook has recently been under severe scrutiny regarding content filtering, user protection, and their use of customer data. At the…Oct 18, 2021Oct 18, 2021
Rebecca SchlossberginMarketing Right NowGodin v. Kerin: Disrupting and Destroying the Traditional Approach to MarketingSeth Godin, a famous author, entrepreneur, and marketing guru has transformed the world of marketing that exists today. In one of his…Oct 11, 2021Oct 11, 2021
