Richard McClurg – Medium

Richard McClurg

Richard McClurg

From Prospects to Advocates: Mastering The B2B Customer Journey

“It’s not the destination, it’s the journey,” Ralph Waldo Emerson wisely said. When it comes to success in the B2B world, it’s the customer…

Jun 3

A laptop on a desk shows the B2B customer journey as an infinite loop.

Jun 3

Richard McClurg
in
Startup Stash

Is Your Marketing Built on Straw, Sticks, or Solid Brick?

Remember the three little pigs? Each built a house-one from straw, one from sticks, and one from bricks. Only the sturdy brick house stood…

Apr 30

Three office buildings, one built on straw, one built on sticks, and one built on bricks. It illustrates the concept of building a solid business foundation.

Apr 30

Richard McClurg
in
Startup Stash

The Art of B2B Marketing: Mastering First Principles

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Mar 26

A picture of a terracotta warrior representing Chinese general and strategist Sun Tzu. The accompanying title is “The Art of B2B Marketing: Mastering First Principles”.

Mar 26

Richard McClurg

Marketing is dead. Long live MARKETing!

It’s a familiar story in the tech world: a company with innovative products and a passionate team, but growth is stalling. Why? Because…

Dec 6, 2023

Marketing is dead. Long live MARKETing!

Dec 6, 2023

Richard McClurg
in
Startup Stash

The Art of Tailored Business Storytelling

A single business narrative doesn’t work

Aug 22, 2023

The Art of Tailored Business Storytelling

Aug 22, 2023

Richard McClurg
in
Startup Stash

Overcoming Startup And Scaleup Challenges With a Fractional CMO

As a founder or CEO of a tech startup or scaleup, you know that navigating your ever-changing market is challenging. With intense…

May 8, 2023

A founder or CEO of a tech startup or scaleup wondering how they will overcome the challenges of growing their business

May 8, 2023

Richard McClurg

How fractional CMOs help startups and scaleups succeed

A strong marketing strategy is vital for tech startups and scaleups. However, navigating the complexities of marketing can be challenging…

Apr 28, 2023

$Navigating growth: How fractional CMOs help startups and scaleups succeed$

$Navigating growth: How fractional CMOs help startups and scaleups succeed$

Apr 28, 2023

Richard McClurg

Fractional CMO vs. Interim CMO vs. Marketing Consultant

So what the heck is a fractional CMO anyway? And how are they different from marketing consultants and interim CMOs?

Apr 18, 2023

$What is a fractional Chief Marketing Officer (CMO)?$

$What is a fractional Chief Marketing Officer (CMO)?$

Apr 18, 2023

Richard McClurg
in
Startup Stash

The Importance of Product-market Fit And How to Validate it

Product-market fit is often a critical milestone when launching new products or services. But what exactly is it? Why does it matter? And…

Mar 27, 2023

Product-market fit Venn diagram on iMac

Mar 27, 2023

Richard McClurg

Pitfalls to avoid when seeking problem-solution fit

Achieving problem-solution fit is an early indicator of market success. It refers to how well a solution solves a problem faced by target…

Mar 2, 2023

Woman looking at laptop with problem solution fit warning image on the screen

Mar 2, 2023

Richard McClurg

Richard McClurg

Marketing Advisor & Fractional CMO helping B2B companies build a marketing foundation and go-to-market strategy to compete effectively and win | ADPList Mentor

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