Richard McClurgFrom Prospects to Advocates: Mastering The B2B Customer Journey“It’s not the destination, it’s the journey,” Ralph Waldo Emerson wisely said. When it comes to success in the B2B world, it’s the customer…Jun 3Jun 3
Richard McClurginStartup StashIs Your Marketing Built on Straw, Sticks, or Solid Brick?Remember the three little pigs? Each built a house-one from straw, one from sticks, and one from bricks. Only the sturdy brick house stood…Apr 30Apr 30
Richard McClurginStartup StashThe Art of B2B Marketing: Mastering First Principles“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Mar 26Mar 26
Richard McClurgMarketing is dead. Long live MARKETing!It’s a familiar story in the tech world: a company with innovative products and a passionate team, but growth is stalling. Why? Because…Dec 6, 2023Dec 6, 2023
Richard McClurginStartup StashThe Art of Tailored Business StorytellingA single business narrative doesn’t workAug 22, 2023Aug 22, 2023
Richard McClurginStartup StashOvercoming Startup And Scaleup Challenges With a Fractional CMOAs a founder or CEO of a tech startup or scaleup, you know that navigating your ever-changing market is challenging. With intense…May 8, 2023May 8, 2023
Richard McClurgHow fractional CMOs help startups and scaleups succeedA strong marketing strategy is vital for tech startups and scaleups. However, navigating the complexities of marketing can be challenging…Apr 28, 2023Apr 28, 2023
Richard McClurgFractional CMO vs. Interim CMO vs. Marketing ConsultantSo what the heck is a fractional CMO anyway? And how are they different from marketing consultants and interim CMOs?Apr 18, 2023Apr 18, 2023
Richard McClurginStartup StashThe Importance of Product-market Fit And How to Validate itProduct-market fit is often a critical milestone when launching new products or services. But what exactly is it? Why does it matter? And…Mar 27, 2023Mar 27, 2023
Richard McClurgPitfalls to avoid when seeking problem-solution fitAchieving problem-solution fit is an early indicator of market success. It refers to how well a solution solves a problem faced by target…Mar 2, 2023Mar 2, 2023