Rik WaltersMobile Apps and Mobile Advertising — Which App Is Better?Native AppsOct 31, 2016Oct 31, 2016
Rik WaltersThe Evolution of Digital Marketing and Demand Generation in The EnterpriseSince the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity…Aug 14, 20162Aug 14, 20162
Rik WaltersHow to Integrate Mobile into Email & CRM MarketingTop retail brands understand it is critical to reach consumers on their mobile devices, yet many still find it difficult to integrate…Jul 26, 2016Jul 26, 2016
Rik WaltersThe Content Kingdom–Why Content Is Not KingTwenty years after Bill Gates wrote the article popularizing the oft-quoted phrase “content is king”, there is a huge inconsistency across…May 27, 20162May 27, 20162
Rik WaltersDefining The Business Value Of A Facebook Like And A Twitter FollowerConnecting Your Business Social Media To CustomersMay 20, 2016May 20, 2016
Rik WaltersWhy Mobile Is The Key To Multi-Channel MarketingWhen marketers were asked to prioritize one capability that will be the most important to the marketing future, personalization topped…May 17, 20161May 17, 20161
Rik WaltersFrom Apathy To Loyalty — Why Loyal Customers Are The Key To Business GrowthCustomer retention and customer loyalty have always had massive impact on retailers, yet many of today’s retailers — brick and mortar and…May 17, 2016May 17, 2016
Rik WaltersHow The Superbowl Has Changed Marketing ForeverLike no other Television event, over 100 Million viewers will tune-in, and sometimes tune-out, during the Super Bowl . Over 52% of viewers…May 16, 2016May 16, 2016
Rik WaltersCollaboration and The Digital Strategy ParadigmWhat Are The Biggest Challenges in Today’s Corporate Marketing Organizations?May 16, 2016May 16, 2016
