Rik WaltersMobile Apps and Mobile Advertising — Which App Is Better?Native Apps6 min read·Oct 31, 2016----
Rik WaltersThe Evolution of Digital Marketing and Demand Generation in The EnterpriseSince the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity…5 min read·Aug 14, 2016--2--2
Rik WaltersHow to Integrate Mobile into Email & CRM MarketingTop retail brands understand it is critical to reach consumers on their mobile devices, yet many still find it difficult to integrate…3 min read·Jul 26, 2016----
Rik WaltersThe Content Kingdom–Why Content Is Not KingTwenty years after Bill Gates wrote the article popularizing the oft-quoted phrase “content is king”, there is a huge inconsistency across…7 min read·May 27, 2016--2--2
Rik WaltersDefining The Business Value Of A Facebook Like And A Twitter FollowerConnecting Your Business Social Media To Customers6 min read·May 20, 2016----
Rik WaltersWhy Mobile Is The Key To Multi-Channel MarketingWhen marketers were asked to prioritize one capability that will be the most important to the marketing future, personalization topped…4 min read·May 17, 2016--1--1
Rik WaltersFrom Apathy To Loyalty — Why Loyal Customers Are The Key To Business GrowthCustomer retention and customer loyalty have always had massive impact on retailers, yet many of today’s retailers — brick and mortar and…6 min read·May 17, 2016----
Rik WaltersHow The Superbowl Has Changed Marketing ForeverLike no other Television event, over 100 Million viewers will tune-in, and sometimes tune-out, during the Super Bowl . Over 52% of viewers…4 min read·May 16, 2016----
Rik WaltersCollaboration and The Digital Strategy ParadigmWhat Are The Biggest Challenges in Today’s Corporate Marketing Organizations?5 min read·May 16, 2016----