The Impact of Purchase YouTube Views on Your Channel’s Growth

Bruno Anderson
5 min readAug 21, 2024

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YouTube has become a dominant platform for content creators, brands, and businesses to showcase their work and connect with a global audience. With over 2 billion logged-in monthly users, the competition to stand out is intense. One strategy that some creators and businesses consider is purchase YouTube views. While this tactic might seem appealing for quick results, it comes with its own set of advantages and potential risks. This guide will explore the concept of purchasing YouTube views, its benefits, drawbacks, and best practices.

1. What Does It Mean to Purchase YouTube Views?

Purchasing YouTube views involves paying a third-party service to artificially increase the number of views on your YouTube videos. These views are not organic, meaning they do not come from users genuinely interested in your content. Instead, they are generated through various methods, such as bots, click farms, or incentivized views where users are paid to watch videos.

2. Why Do People Purchase YouTube Views?

a. Quick Boost in Numbers

One of the main reasons creators and businesses purchase YouTube views is to boost their numbers quickly. A video with a higher view count can attract more attention, as viewers are often drawn to content that seems popular. This phenomenon is known as social proof, where people assume that if others are watching a video, it must be worth watching.

b. Increased Credibility

For new channels or brands trying to establish themselves, having a substantial number of views can lend credibility. Potential subscribers or customers may be more likely to trust a channel or brand that appears to have a large following.

c. Improved Search Rankings

YouTube’s algorithm considers various factors when ranking videos in search results, including the number of views. A video with a high view count may rank higher in search results, making it more visible to a broader audience. This increased visibility can lead to more organic views and subscribers over time.

d. Monetization

YouTube channels need to meet certain criteria to be eligible for monetization, including having at least 4,000 watch hours in the past 12 months and 1,000 subscribers. Purchasing views can help channels reach these milestones faster, enabling them to start earning revenue through ads, memberships, and other monetization options.

3. The Risks and Drawbacks of Purchasing YouTube Views

While the idea of buying views may seem appealing, it is not without risks. Here are some of the significant drawbacks to consider:

a. Violation of YouTube’s Terms of Service

YouTube’s Terms of Service strictly prohibit the use of third-party services to inflate views, likes, comments, or other metrics artificially. If YouTube detects that you have purchased views, your video could be removed, or worse, your entire channel could be terminated. This risk makes purchasing views a high-stakes gamble.

b. Low-Quality Engagement

Purchased views do not come from genuine viewers who are interested in your content. As a result, these views do not lead to meaningful engagement, such as likes, comments, or shares. This lack of engagement can hurt your channel’s overall performance, as YouTube’s algorithm also considers viewer interaction when ranking videos.

c. Potential Damage to Reputation

If your audience or potential business partners discover that you have purchased views, it could damage your reputation. Transparency and authenticity are highly valued in the online world, and buying views can be seen as dishonest or inauthentic.

d. No Long-Term Benefits

Purchased views might give you a temporary boost, but they do not contribute to long-term growth. Real success on YouTube comes from building a loyal and engaged audience, which cannot be achieved through artificial means.

4. Alternatives to Purchasing YouTube Views

Instead of buying views, consider these alternatives to grow your YouTube channel organically:

a. Create High-Quality Content

The foundation of any successful YouTube channel is high-quality content. Invest time in creating videos that are informative, entertaining, and valuable to your target audience. High-quality content is more likely to be shared and recommended, leading to organic growth.

b. Optimize Your Videos for SEO

Search Engine Optimization (SEO) plays a crucial role in getting your videos discovered. Use relevant keywords in your video titles, descriptions, and tags to help your content appear in search results. Additionally, create engaging thumbnails and compelling video titles to attract clicks.

c. Promote Your Videos on Social Media

Leverage your social media presence to promote your YouTube videos. Share your content on platforms like Facebook, Instagram, Twitter, and LinkedIn to reach a broader audience. Engage with your followers and encourage them to share your videos.

d. Collaborate with Other Creators

Collaborating with other Creators in your niche can help you tap into their audience and gain more exposure. Joint videos, shout-outs, or guest appearances can introduce your content to new viewers who might become subscribers.

e. Engage with Your Audience

Building a community around your channel is essential for long-term success. Respond to comments, ask for feedback, and create content that resonates with your audience’s interests. Engaging with your viewers makes them feel valued and more likely to support your channel.

5. Best Practices if You Choose to Purchase Views

If you still decide to purchase views despite the risks, follow these best practices to minimize potential negative impacts:

a. Choose a Reputable Service

Not all services that offer YouTube views are created equal. Some may provide high-quality views that are less likely to be flagged by YouTube’s algorithm. Do thorough research and choose a service with positive reviews and a proven track record.

b. Combine with Organic Growth Strategies

Don’t rely solely on purchased views. Use them as a supplement to your organic growth efforts. Continue to create quality content, optimize for SEO, and engage with your audience to build a sustainable channel.

c. Avoid Overdoing It

Purchasing an excessive number of views at once can raise red flags with YouTube’s algorithm. If you choose to buy views, do so gradually to avoid drawing attention to the sudden spike in your metrics.

Conclusion

Purchasing YouTube views can seem like a quick fix to boost your channel’s visibility and credibility, but it comes with significant risks. It can violate YouTube’s terms of service, lead to low-quality engagement, and potentially damage your reputation. For long-term success on YouTube, focus on creating high-quality content, optimizing for SEO, and engaging with your audience. While the temptation to buy views might be strong, the most sustainable path to growth lies in building an authentic and engaged audience over time.

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