Rob HallifaxData Tells the Story. Hidden Insights from 8 Kickstarter CampaignsAs a creator, when your launch your Kickstarter campaign you get a dashboard page showing a performance overview.1d ago1d ago
Rob HallifaxIs This the Beginning of the End for Indiegogo? Why their Money-Back Guarantee is a Terrible IdeaI read this week in the Verge about Indiegogo’s plans to offer a money-back guarantee for people supporting projects on the platform.Sep 2Sep 2
Rob HallifaxWould You Like to be Part of a World Record?I’ve just launched my ninth Kickstarter campaign.Aug 271Aug 271
Rob HallifaxHow I Topped £100k. A Classic Funding Curve and a Weird One. My Kickstarter dashboards — part 4Here’s the final part of my series looking into the funding dashboards of my latest three Kickstarter campaigns.Aug 19Aug 19
Rob HallifaxMy first “big” Kickstarter. Why this project did better than the othersI had a novel Kickstarter product that excited people and could easily be understood in a few seconds, and I executed well on the…Aug 12Aug 12
Rob HallifaxBehind the Scenes of My Multiple Successful Kickstarter Projects — Part 2One key strategy I took forward after my third project: focus on number of backers rather than the amount pledged.Aug 51Aug 51
Rob HallifaxThe One Piece of Luck That Changed My Life. My Kickstarter Campaign Dashboards — Part 1Last week I looked at the high-level data behind all eight of my successful Kickstarter campaigns.Jul 29Jul 29
Rob HallifaxIs Kickstarter Worth it? Data from 8 Kickstarter Campaigns Answers the QuestionI often hear two extreme opinions about Kickstarter.Jul 22Jul 22
Rob HallifaxMost Things are Normal. But the Edges Get the ClicksYou don’t often hear in the news about normal things. They don’t make interesting content.Jul 151Jul 151
Rob HallifaxFascinating Bullsh*t from ChatGPT (Unless Adam Savage Can Prove Me Wrong)As part of a speculative gorilla marketing idea, I wanted to send some of my record-breaking world’s smallest playing cards to Adam Savage.Jul 8Jul 8