Rob HallifaxMy first “big” Kickstarter. Why this project did better than the othersI had a novel Kickstarter product that excited people and could easily be understood in a few seconds, and I executed well on the…5d ago5d ago
Rob HallifaxBehind the Scenes of My Multiple Successful Kickstarter Projects — Part 2One key strategy I took forward after my third project: focus on number of backers rather than the amount pledged.Aug 51Aug 51
Rob HallifaxThe One Piece of Luck That Changed My Life. My Kickstarter Campaign Dashboards — Part 1Last week I looked at the high-level data behind all eight of my successful Kickstarter campaigns.Jul 29Jul 29
Rob HallifaxIs Kickstarter Worth it? Data from 8 Kickstarter Campaigns Answers the QuestionI often hear two extreme opinions about Kickstarter.Jul 22Jul 22
Rob HallifaxMost Things are Normal. But the Edges Get the ClicksYou don’t often hear in the news about normal things. They don’t make interesting content.Jul 151Jul 151
Rob HallifaxFascinating Bullsh*t from ChatGPT (Unless Adam Savage Can Prove Me Wrong)As part of a speculative gorilla marketing idea, I wanted to send some of my record-breaking world’s smallest playing cards to Adam Savage.Jul 8Jul 8
Rob HallifaxWhy Brexit is Still Hurting My Small Business Every DayI don’t tend to talk about politics here, and this isn’t really a political post, but I wanted to share my experiences of the pain caused…Jul 1Jul 1
Rob HallifaxWhat it Feels Like to be a World Record HolderI recently became a world record holder. A bona fide Guinness World Record with a certificate and everything.Jun 24Jun 24
Rob HallifaxAre Repeat Kickstarter Backers as Important as I thought they were?A quick follow up to last week where I was looking at the backer data for my four playing card projects over the years.Jun 17Jun 17
Rob HallifaxAfter 8 Kickstarter Campaigns, is it the Same People Coming Back Each Time?As with anyone selling a product, I want to know as much as possible about who my customers are. When it comes to Kickstarter that means…Jun 101Jun 101