The more you do it, the more you will understand how to identify which of these drivers you can use to create the experiences you want for your customers and employees. — What do I mean by a driver? (It can be a barrier or an enabler) Say you have a behavior, which is to increase the adoption of a product or service by (customer/employee). Your customers or employees may tell themselves (or you) :

A recent study in JAMA Pediatrics (Evelyn C. Law, MD et al 2023) looked at how watching screens (like TVs and tablets) as babies affected children’s thinking and attention skills when they got older. They focused on babies in Singapore who watched screens when they were 12 months old and…

No one likes to be tricked into doing things or be the victim of a dark pattern. — The purpose of behavior change is to help us (and I include myself here) make better decisions, so we can get the outcomes we are looking to achieve. Those outcomes can both be personal and company driven, and they should align so they serve both. If you are doing behavior…

This is one of the most important lessons I’ve learned and one that I can share with you, working on employee and customer experiences for governments, large orgs, and startups. The transformation is not in the new $1M platform, AI, or fancy technology → it is in the change the…

In working on culture and employee experience, this subject is especially close to my work. — Laura de Molière wrote a great piece on making sure Psychological safety stays safe and how a behavioral lens can help with execution, which I wanted to share with you all. In her article (link in comments)she underscores the importance of psychological safety in teams, a concept popularized by Google’s…

The more you do it, the more you will understand how to identify which of these drivers you can use to create the experiences you want for your customers and employees. — What do I mean by a driver? (It can be a barrier or an enabler) Say you have a behavior, which is to increase the adoption of a product or service by (customer/employee). Your customers or employees may tell themselves (or you) :

As a designer or business leader, your aim should be to help your customers, employees, or even yourself make better decisions. Forget the easy tricks and gimmicks, they seldom work in the long run, and frankly, they aren’t ethical or helping anyone make better decisions, as you will have to…

Many charities use behavioral science to help them make things easy, attractive, social, and timely — or something The Behavioural Insights Team team calls EAST. (and yes there is a framework for this). I have seen this campaign making the rounds on the internet: 👉🏻 https://www.youtube.com/watch?v=zVuWtWZh4oQ

It is based on the EAST framework created by The Behavioural Insights Team. I use this in my projects and create checklists for teams to implement in their employee and customer experience design projects. I use it at the end of the design — meaning you don’t start with this… …