How we increased Kleenex Balsam sales year-on-year by 40% with an adaptive marketing tool. — Cannes Lions Gold Award, 2013
“Best use of digital media” Prior to 2012, Kleenex Balsam ran their yearly Cold and Flu campaign from October to February without fail. However in 2011 the UK experienced the hottest October in 100 years, resulting in low cases of cold and flu. Kleenex wanted…