By Roger Dooley While few of us will take center stage at Carnegie Hall or step up to home plate at Yankee Stadium, we all have to perform at one time or another. Whether you are speaking to a packed auditorium or presenting to a small group of decision-makers, asking…

Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were…

How would it change your business if you could get twice the leads, subscriptions, or sales from your website? Believe it or not, you can accomplish that goal in less time than you expect and without spending lots of money. The strategy isn’t one of bold, dramatic change. …

While not quite a digital nomad, I do travel quite a bit for speaking engagements and personal trips. When I’m on the go, I want to be able to do anything from anywhere, more or less. This has sent me on a multi-year hunt for the perfect laptop and gear…

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our brains…

Study finds “beer goggles” work both ways — Getting your business portrait photo taken? Meeting new people at a networking event? Here’s some counter-intuitive advice: consider having a drink. You may be seen as being more attractive. We’ve all heard expressions like “looking through beer goggles” that suggest other people look better after you’ve had a few drinks. …

These days, almost every website wants your email address. It might be for a newsletter, for blog updates, or special offers… whatever the reason, these site owners know that a good email list is a critically important business asset. But, how do you get visitors to subscribe? In these days…

Can the font used for important medical instructions affect how well patients follow them? The answer probably won’t surprise regular Neuromarketing readers. A study at the University of Manchester and Leeds Beckett University found that the font used to present medical instructions did indeed affect how those instructions were perceived…