Social Media Sustainability: Posting Less Can Increase the ROI on Your Marketing and CSR

Social media has turned into fast-fashion. Trend-oriented, it cares nothing for people and is mass produced. Which is why increasingly people are turning to brands that show their humanity, like Duolingo. After all, it is better for our mental health and the planet that we form communities and interact with other human beings.

Which is also why environmentalists believe in posting with intention.

Because everything we save digitally gets saved on servers that run on energy and water. Now if that SM post you made drives business or adds value to your community, that’s energy well-spent. But what about posting seven or eight times a day just to get keywords out there without adding much value?

Yes, it is a very small thing but it can help the planet without costing you time or money. And this eco-friendly social media habit can increase the ROI for your brand.

Recently we bust the digital marketing myth that posting more, especially without a strategy, equals leads and conversions. After all, it is not enough to just share valuable content. As successful YouTube creators and influencers show, strategic programming means knowing when to post what content. That is crucial to maintain audience trust. And that trust is what runs your brand on social media.

What does all this mean for your digital presence?

Well, it means that social media posting needs to be tailored to your community instead of recurring posts which are seen by no one. Let’s see how that helps your brand:

1. You have time to engage meaningfully on social media

Not only do you get the time to make posts which are valuable, you now have time to engage with and form meaningful connections with your community. Instead of making posts which are missed by many of your followers, you can speak to them in DMs or stories.

A content strategy allows you to create space in your audience’s schedule. They know when you’ll post and they’re excited for it.

And the best part?

2. Important Information Gets the Highlight It Deserves

Excessive communication can lead to important brand values being missed by potential customers. Or worse, your audience feels fatigued trying to catch up to everything you have to share and eventually they stop caring. Better to post less, but make sure each post hits the bullseye.

Want to avoid this fatigue in your audience? Willing2Digital can help you make a sustainable digital marketing strategy.

Editor- Rouchelle Dabral

Disclaimer- This post was commissioned by Willing2Digital.