…in the moment. A service is a relationship that extends over time and across platforms and mediums. A brand is much more than the logo; it is the pattern our brains expect based on everything we have previously heard, seen, and felt. All of these components roll up into the larger experience.
…ens have debated which business strategies are best suited for the networked, post- industrial era. In his 1971 book, Future Shock, futurist Alvin Toffler talked about the upcoming “experiential industry,” in which people in the future would be willing to allocate high percentages of their salaries to live amazing experiences.
…tups are disrupting traditional financial institutions, but so are established companies outside of banking. And all of this change is creating disruption across every sector — creating new opportunities and competition for financial services players, and making financial services an open growth opportunity for any company. Boundary-crossing innovation is the new status quo.