rupin jayal"The cold war that needs to be won now is at home, a battle between people who live in the reality…This a global battle. Too many leaders of too many countries derive their legitimacy and popularity on the basis of manipulated facts and…Jun 3, 2021Jun 3, 2021
rupin jayalImaginative appreciation — a powerful way to express your loveUsing your imagination to express yourself to someone special can make the most prosaic object or experience, magical.Jul 25, 20191Jul 25, 20191
rupin jayalWhat I learnt from some amazing relationshipsThis is unlike many articles that I read on Medium in one significant way. It isn’t about learning from bad relationships that caused hurt…May 30, 20192May 30, 20192
rupin jayalWhen caring becomes and obsessionWhen did that concern get so deep that it became obsessive?May 16, 2019May 16, 2019
rupin jayalForget about your brand being needed or desired. Make it wanted.Is your brand chosen because it’s needed? Because it’s desired? Because its customers want it? And what difference should this make? And…Apr 25, 2019Apr 25, 2019
rupin jayalHow to let go of corrosive expectationsFull disclosure — I’m an expectations junkie. Whenever I do something for someone, or pay a compliment or help someone out, a little voice…Mar 28, 2019Mar 28, 2019
rupin jayalIs your brand a Stereotype or an Archetype?It was an unusual product. It had an international “body” but its flavour “personality” was Indian. It wasn’t heavy and belly-filling like…Mar 14, 2019Mar 14, 2019
rupin jayalDo you have a “too many brands” problem?The lure to keep launching new brands is strong for many businesses. But this could prove to be counter productive. Some of the best known…Feb 28, 2019Feb 28, 2019
rupin jayalMaking your brand intangibly irresistible“Willing suspension of disbelief has been defined as a willingness to suspend one’s critical faculties and believe the unbelievable…Jan 31, 20191Jan 31, 20191
rupin jayalHow to increase your brand’s power of attractionHow can you make your brand more irresistible? Interested?Jan 10, 2019Jan 10, 2019