rupin jayal – Medium

rupin jayal

rupin jayal

"The cold war that needs to be won now is at home, a battle between people who live in the reality…

This a global battle. Too many leaders of too many countries derive their legitimacy and popularity on the basis of manipulated facts and…

Jun 3, 2021

Jun 3, 2021

rupin jayal

Imaginative appreciation — a powerful way to express your love

Using your imagination to express yourself to someone special can make the most prosaic object or experience, magical.

Jul 25, 2019

Imaginative appreciation — a powerful way to express your love

Jul 25, 2019

rupin jayal

What I learnt from some amazing relationships

This is unlike many articles that I read on Medium in one significant way. It isn’t about learning from bad relationships that caused hurt…

May 30, 2019

What I learnt from some amazing relationships

May 30, 2019

rupin jayal

When caring becomes and obsession

When did that concern get so deep that it became obsessive?

May 16, 2019

May 16, 2019

rupin jayal

Forget about your brand being needed or desired. Make it wanted.

Is your brand chosen because it’s needed? Because it’s desired? Because its customers want it? And what difference should this make? And…

Apr 25, 2019

Apr 25, 2019

rupin jayal

How to let go of corrosive expectations

Full disclosure — I’m an expectations junkie. Whenever I do something for someone, or pay a compliment or help someone out, a little voice…

Mar 28, 2019

How to let go of corrosive expectations

Mar 28, 2019

rupin jayal

Is your brand a Stereotype or an Archetype?

It was an unusual product. It had an international “body” but its flavour “personality” was Indian. It wasn’t heavy and belly-filling like…

Mar 14, 2019

Mar 14, 2019

rupin jayal

Do you have a “too many brands” problem?

The lure to keep launching new brands is strong for many businesses. But this could prove to be counter productive. Some of the best known…

Feb 28, 2019

Do you have a “too many brands” problem?

Feb 28, 2019

rupin jayal

Making your brand intangibly irresistible

“Willing suspension of disbelief has been defined as a willingness to suspend one’s critical faculties and believe the unbelievable…

Jan 31, 2019

Jan 31, 2019

rupin jayal

How to increase your brand’s power of attraction

How can you make your brand more irresistible? Interested?

Jan 10, 2019

Jan 10, 2019

rupin jayal

rupin jayal

“If you can only be tall because somebody’s on their knees then you have a serious problem.” (Toni Morrison). People and brand enthusiast

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