Differentiating in Point to Point Mobility
[Note: This is Part 3 in a five-part series on TickTock’s robots: P1, P2, P3, P4, P5]
Robot arms have always garnered attention for being used in manufacturing, but there’s an often overlooked segment regarding robots that simply move from point A to point B. The Robot Report lists over a dozen players in this space, and notes how many took off after Amazon’s acquisition of Kiva Systems for $775M in 2012. It’s a fast growing market and TickTock wanted to break into this space with something new and different.
Our initial focus on the consumer robotics market drove us to create a unique software platform that ran on super low cost components. We also needed robots that worked right out of the box without complex setup or training. The key was finding an application that most benefited from this advantage, and that’s where retail stores really shined.
Back of house vs customer facing
We found a trend that quickly sorted commercial robots into two categories: Ones that only worked around trained employees, and those that dared to work around the public.
While warehouse and manufacturing robots performed the same tasks all day in fairly static environments, retail stores are in constant flux. The layouts change, foot traffic is unpredictable, and the tasks being formed differ from hour to hour.
The chaos of the holiday 2017 shopping season was the perfect backdrop to go study this space and we saw tons of wasted labor moving goods around. The logistics clearly differed between grocery, clothing, and big box retailers, but we knew a mobility opportunity was there and set out to built a prototype to prove it.
Our big differentiation was in price and UX
We needed a form factor that could carry physical products and began with a scaled up home butler concept that we called TickTock Pro. It would offer goods transport in a lightweight and easy to use package that was designed to work safely around customers.
Making it cheap was the easy part, thanks to the six months of significant effort we already put into our unique robotic software stack. TickTock’s code ran on Android and used commodity mobile sensors, which dropped the need for an industrial grade x86 Intel PC and LIDAR. This easily cut $2,000 or more from the unit cost compared to anything out there.
As a benchmark comparison, you can get an electric scooter for under $200 that will carry a 200lb human for many miles on a single charge. Then add in a few hundred dollars for the components from an AR-capable smartphone to serve as the brains and sensors. Together, these lighter components also reduced overall weight and power consumption, which has a ripple effect in lowering total cost.
Our first prototype cost less than $2,500 in single unit quantities and was made from off the shelf parts sold at mark-up. We felt confident that the BOM + assembly costs would be below $1,000 in volume, and easily manufactured by any contract manufacturer currently making scooters and smartphones.
Testing a tower robot design
We spent several weeks measuring common retail product package sizes and their weight, plus a look at the tight spaces they needed to move through. A clear need emerged for a tall tower that could hang clothing or carry 18"x 24" boxes at a total capacity of around 200lb.
To test this theory, we started with an Arlo mobility kit from Parallax, and framed it with some 80/20 that held cafeteria trays for shelves. Sandbags of various weights tested different payload configurations to ensure it wouldn’t tip and we attached a second Android phone as a screen to display a list of map destinations.
TickTock’s software ran on an Android Asus Zenfone AR, and we just needed a USB driver to talk with the Parallax kit’s micro-controller at the base. A little bit of local planner tuning and we were ready to test in a store.
Our ARRViz app (short for “augmented reality robot visualization”), let us see what the robot was thinking as it navigated the narrow aisles of Home Depot’s kitchen section.
The tropical plant section caught us by surprise since the layout changed entirely between the day we mapped the store and when we brought in the robot. Thanks again to ARRviz and our use of Android, it only took a minute to pull out a phone and remap it.
The making of a looks-like / works-like model
As the team validated the overall dimensions, Bryan De Leon was busy working on the industrial design for something we could show off to retailers. We wanted to give it a unique look from a typical cylindrical “trashcan robot”, and took inspiration from hydrofoils and tall sailing ships.
This new designed became known as TickTock One, and had adjustable flat shelves for products and included a hanger rod for clothing retailers. Some lights were added as a conversation starter since the Human Robot Interaction (HRI) design for mobile robots hasn’t become standardized yet. We’ll need this eventually so that everything from sidewalk robots to self-driving cars can let users know which way they’re going.
I’ll be honest, the blue LEDs just looked cool ;-)
We also needed to pack a lot of sensors in the system for safety. The initial prototype used a combination of color, depth, and ultrasonic sensors to avoid obstacles. We also tested a low cost radar that was terrific at seeing optically challenging materials and things moving quickly.
The electro-mechanical guts inside TickTock One used the same Parallax kit and Asus Zenfone AR as our proof of concept. The housing was all custom though and 3D printed by the amazing folks at Fathom in Oakland, and we assembled it all in our office in Santa Clara.
Time to go for a spin
TickTock’s office was carved off in a corner of the OLogic building in Santa Clara, where Ted Larson’s team makes the electronics for most Bay Area robotics companies. It’s not quite an “incubator”, but was a great place to start our company and very amenable to robots running around.
Office testing is great but we needed to learn more from the real world: Is the software capable of navigating a large retail store? Can it hold real products? Do employees or customers freak out with a robot running around them?
TickTock’s mapping and navigation worked fine and gave us confidence that Google’s AR Core + VPS was indeed the right SLAM solution (more on the tech in a future post). We also found that no one seemed to care that a robot was roaming down the aisles. Maybe that’s because we’re in Silicon Valley, or maybe it’s just 2018 and people expect to see robots?
Where we were weakest was in payload size and ergonomics. The tower needed to expand on all sides to more easily accommodate boxes. It also needed slanted shelves to make it easier to pull products from boxes without taking the boxes off the robot. That would have to come in the next iteration of the tower design, but we also wanted to try a cart.
A Rubbermaid bot seems long overdue
You’ve probably noticed the proliferation of Rubbermaid carts in offices, stores, and commercial spaces. There are dozens of different designs for them and plentiful distribution options such as ULINE. So we spent a weekend hacking one into a robot with the same software and Parallax kit down below.
The cart design is what Canvas Technology and 6 River Systems use, while towers are more common among Fetch Robotics and Locus Robotics. We’ll probably never have “general purpose robots”, and robot companies will always need multiple form factors to match the application. Carts and towers seem like a good start and we’re starting to see “flatbeds” as a replacement for pallets too.
Robotics startups are tough
TickTock’s focus was on our software but we were indeed a hardware startup. That made fund raising a challenge, especially for the retail space that is known for exceptionally long sales cycles.
We’re starting to see new companies offering robots for autonomous floor mops, and others toting camera systems to take inventory. Moving physical products around retail stores was going to be a new concept and that meant the metrics were still unproven. The retailers we spoke too were excited by idea and gave great feedback about TickTock One, but we raised too little capital to keep the effort going.
I’ll share more on the inventory replenishment metrics we observed in a future post and hopefully we’ll see someone else fill the need. We know that retail isn’t going away and the experience will only get better when mundane tasks can be automated so that associates can help customers instead of pushing carts around from A to B.
[This is Part 3 in a five-part series on TickTock’s AR-powered robots. Be sure to check out Amazon’s Echo Show on Wheels, Consumer Robot Concepts, Low Cost Mobile Robots Using Android, Robots for Retailers, Augmented Reality and Robotics Overlap]