BCG SaaS ImperativeYour Indirect Sales Need Your Direct AttentionOne of the most frequent questions we hear from clients trying to transition from a Software business model to SaaS is “I get why I need…Jun 11, 2019Jun 11, 2019
BCG SaaS Imperative“Why” MattersPurpose in technology companies matters. On one hand the biggest success stories have purpose at their core (just read Satya Nadella’s…Jun 8, 2019Jun 8, 2019
BCG SaaS ImperativeAgile in Software/SaaS Post Merger IntegrationsWe constantly see the stream of acquisitions across the software industry. The right acquisition, done well, creates market advantage, new…May 28, 2019May 28, 2019
BCG SaaS ImperativeFail Fast FallacyOne mantra that has taken over the tech and SaaS world is “fail fast”.Dec 14, 2018Dec 14, 2018
BCG SaaS Imperative5 Success Factors for SaaS businessesWe’ve done a lot of work lately to help clients with a core set of leading technologies translate them into new SaaS businesses. Over the…Nov 26, 2018Nov 26, 2018
BCG SaaS ImperativeNext Generation Sales models — BCG&RWG PartnershipFor SaaS companies, if they’re not growing, they’re failing. The continuous reinvention of Go-to-market models to stay ahead is a…Aug 9, 2018Aug 9, 2018
BCG SaaS ImperativeThe Integrated Marketing and Sales EngineThe long trend of integrated marketing and sales continues to advance. SaaS companies lead the way on this trend. Across our work, we’ve…Jul 10, 2018Jul 10, 2018
BCG SaaS ImperativeThe SaaS Economics PrescriptionAt BCG, we continue to be big fans of the SaaS business model. It creates value for customers, vendors and investors (more on the…Jun 29, 2018Jun 29, 2018
BCG SaaS ImperativeDriving Value Creation through SaaS/CloudWe still spend time at many clients with existing software and appliance businesses that question the value creation of shifting to the…May 3, 2018May 3, 2018
BCG SaaS ImperativeThe Four Powers of LTV/CAC to Guide SaaS BusinessesThe SaaS startup world has known about the power of LTV/CAC (Lifetime customer value/Cost of customer acquisition) as a business metric for…Nov 27, 2017Nov 27, 2017
