Sachin Kapur – Medium

Sachin Kapur

Sachin Kapur

The Stoic Balance: Navigating Life’s Surface Area

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Apr 17

Apr 17

Sachin Kapur

Top Interview Questions

Questions to help you probe the real person behind the face you see.

Apr 14

Top Interview Questions

Apr 14

Sachin Kapur

The most exhaustive list of biases you need to check before you make a crucial decision in your…

Jan 28

Jan 28

Sachin Kapur

Exploring the power of premortem in rebranding campaigns

The power of premortem can save you from a catastrophic brand campaign failure

Jan 8

Exploring the power of premortem in rebranding campaigns

Jan 8

Sachin Kapur

REACT Decision-Making Framework

Drawing upon insights from a collection of decision-making giants - "Decisive", "Predictably Irrational", "The Art of Thinking Clearly"…

Sep 24, 2023

**REACT Decision-Making Framework**

Sep 24, 2023

Sachin Kapur

·The Mongolian Mastery: How Signals and Strategy Carved an Empire

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Sep 20, 2023

Sep 20, 2023

Sachin Kapur

One Book You Have to Read!

The Hard thing about Hard Things is a book written by Ben Horowitz. It’s a must read not only for entrepreneurs but for every individual…

May 3, 2017

One Book You Have to Read!

May 3, 2017

Sachin Kapur

Rebranding on your mind? Here’s a small to do list that might help

10 Questions to Answer before you begin to re-brand

Feb 26, 2017

Rebranding on your mind? Here’s a small to do list that might help

Feb 26, 2017

Sachin Kapur

5 most common tracking mistakes

Digital tracking is the key to ensure that you are not spending money on the wrong channels or inversely not withdrawing money from the…

Oct 9, 2016

5 most common tracking mistakes

Oct 9, 2016

Sachin Kapur

7 things to do before you launch your first TV campaign in India — Part I

This three part blog post will start with media strategy, go on to best practices on media buying and finally focus on campaign management…

Sep 1, 2016

7 things to do before you launch your first TV campaign in India — Part I

Sep 1, 2016

Sachin Kapur

Sachin Kapur

not statistically significant | marketing enthusiast | writes about life, marketing and everything else that lies between them. cofounder and cmo — nearbuy.com

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