The online fashion industry is one of the largest parts of our economy which benefits from online business.
Online fashion apparel scrolling is now become a part of our life. The Indian Fashion e Commerce market is predicted to reach US$9,283.1 million by 2023 and accounts for 16.1% of the total E-Commerce market in India. It is expected to increase over the next many years to come.
Customer and audience both are highly benefited by online fashion marketing. If you want to understand how it works then you have to understand a few points.
Behavioural characteristics of Fashion Industry
Fashion is a fast-paced industry that’s constantly changing — what’s popular now might not be the same tomorrow.
Seasonality — designers and retailers release new collections every season, from spring/summer to fall/winter.
Creativity- designers are always pushing the boundaries and coming up with new ideas. Brands range from luxury to fast fashion, and influencers play a big role in promoting brands and products.
There’s a divide between fast and slow fashion — with fast fashion focusing on quick, cheap trends and slow fashion focusing on quality and sustainability.
E-commerce is booming, so many fashion brands are expanding their online presence. Supply chain issues like labour, supply chain disruption, and availability of raw materials can also affect the industry.
Consumer behaviour is also important — it drives demand and shapes brand strategies.
Fashion weeks are big events in major cities, where designers show off their latest designs. Technology is also changing the industry — 3D printing, virtual fashion shows, and more.
Magic of social media presence
Social media is one of the magic for the fashion industry. Especially Instagram is playing the vital role for following trends and influencer marketing. In Insta brands are averaging 13.71 interactions per 1000 followers.
Linkedin also plays a vital role as 1.12 interactions per 1000.
Meta provides it personal market place with a huge amount of audience.
The Importance of ecommerce to the Fashion Industry
• Greater Product Exposure: An e-commerce website enables the boutique to present its complete online product line, including apparel, accessories, and seasonal collections. Items that might not receive as much attention in a physical store may see a boost in sales as a result of this exposure.
• Global Customer Reach: In addition to locals, fashion stores can draw clients from all over the world. This worldwide reach makes new markets and income sources possible.
• Reduced Physical Space: By removing the requirement for a sizable physical store space, an e-commerce website can reduce operating and rent expenses. With less overhead, boutiques can run out of smaller facilities or even from home offices.
• Inventory management: Fashion stores can prevent overstocking or understocking items by using real-time inventory tracking on their website. This guarantees that in-stock popular items are always available, enhancing consumer happiness.
• E-commerce platforms may use customer information to provide personalised product recommendations, assisting customers in finding new products and raising the average order value.
• Online Marketing Opportunities: To promote their distinctive fashion collections and increase site traffic, e-commerce websites can make use of online marketing techniques including influencer partnerships, email marketing, and social media advertising.
• Fashion retailers can utilize their websites to visually tell the history of their brands and items. Customers can be engaged and given a more immersive purchasing experience by using high-quality photos, videos, and blog content.
- Customer Reviews and Feedback: Customers are able to leave reviews and feedback about their purchases on e-commerce sites. While constructive criticism can help products and services improve, positive evaluations assist to establish credibility and confidence.
• Seasonal and Limited Edition Releases: Boutiques can generate excitement by releasing special online-only seasonal or limited edition fashion lines. During particular seasons of the year, this might increase traffic and revenues.
• E-commerce websites offer useful data and analytics that assist fashion stores in identifying trends and client preferences. Decisions on inventory and marketing tactics can be informed by this information.
Website appearance:
One of the most crucial aspects of any online business is the appearance of the website. Customers base their first impression of a brand on this.
A poorly designed website may result in reduced sales and one-time visitors. Because of these factors, online fashion retailers give careful consideration to how they seem online. The following are some of the key areas to concentrate on for a successful e-commerce website:
• A straightforward, user-friendly homepage
• a minimalistic design that puts the emphasis on the brand and its products rather than using distracting flashing lights
• Information about the primary business sectors (distribution method, produce types, etc.) in a clear and straightforward manner
- Simple colour scheme that should be branded.
Most effective ways to increase your sales:
• Build a strong communication with your customer’s via, emails, phone calls, SMS, Whatsapp.
• Create personalized offers on their birthday, special day or any event
• Provide your customers’ user friendly shopping experience.
• Easy multiple payment methods.
• Quick problem solving.
