Samuel ZniberRadio Stations Should Take Music Data More SeriouslyMusic data can tell radio stations more about their audiences than any traditional measurement, allowing them to understand exactly what…Oct 23, 2021Oct 23, 2021
Samuel ZniberAdele Easily Overcomes BTS With Shattering 19.75 Million Day-One Global PlaysAdele beat BTS’s day-one global plays by almost double, with 19.75 million day-one global plays versus 12.46 million day-one global plays…Oct 18, 2021Oct 18, 2021
Samuel ZniberThis is How TikTok, the hit music maker, chooses which songs go most viralWhen TikTok, the hit music maker, starts to go viral, that means that its users are making, sharing and enjoying tons of new videos every…Oct 16, 2021Oct 16, 2021
Samuel ZniberTikTok (and Fleetwood Mac) Change the Face of Music MarketingThere’s no question that music in the digital age has changed in immeasurable ways. Things that were unthinkable even ten years ago are now…Oct 16, 2021Oct 16, 2021
Samuel ZniberBeggin — Behind the SongA song with simple lyrics has still managed to make its way on the top charts on many music apps, including #1 on Måneskin’s Top 10 Charts…Oct 16, 2021Oct 16, 2021
Samuel ZniberResearching the Data Behind Your Music Radio StrategyIf you’re reading this, there’s a good chance that you’re in charge of music programming at your local radio station or digital service, or…Oct 16, 2021Oct 16, 2021
Samuel ZniberStreaming vs. Radio: How Older Generations Respond to New TechnologyWhile streaming has boomed as a music discovery method during the last years, radio retains its dominant lead. According to Nielsen, even…Oct 16, 2021Oct 16, 2021
