Samara Anderson3 Ways to Bust Bias in AdvertisingWhen it comes to equal representation of people, and specifically women, there’s a lot of work to do be done in our industry.May 31, 2019May 31, 2019
Samara AndersonLessons from LeaveRecently I had a surgery that took me out of work and my normal routine for 6 weeks. I knew I would be so disappointed in myself if I…Aug 16, 2018Aug 16, 2018
Samara AndersonSix Strategies to break the coupon rut & increase loyaltyNothing keeps a marketer up at night like bad promo planning. The same shoppers only come in on Saturday or Sunday when the weekly ad…Aug 1, 2018Aug 1, 2018
Samara AndersonrpReads: A leader’s favorite booksBuilding the industry bookshelf one recommended read at a timeJul 16, 2018Jul 16, 2018
Samara AndersonHappy Digital Day!Amazon’s Leapfrog Strategy to Own Content StreamingDec 30, 2016Dec 30, 2016
Samara Anderson3 Marketing Lessons from Miracle on 34th StreetThis Christmas I watched a few of my favorite holiday movies with an eye for marketing lessons that could be gleaned from these classic…Dec 30, 2016Dec 30, 2016
Samara Anderson3 Marketing Lessons from A Christmas StoryMy family takes Christmas movie consumption very seriously. In fact, we have a three tier strategy.Dec 30, 2016Dec 30, 2016
Samara AndersonMonthly Color: Sparkle Heart PinkImprov is my jam. It’s hilarious. It’s terrifying. It teaches you important skills like listening, trust and vulnerability. And it’s how my…Feb 1, 2016Feb 1, 2016