Product Designer with an eye for detail based in London, UK
“UX without users is not UX.” — Hoa Loranger
Every device in their life is starting to talk and listen. Whether it’s dumb and snarky Siri, or nosy Google or too-eager-to-assist Alexa, people often feel like they’ve invited unwanted guests into their lives.
Whenever possible let users have control over customization of the product and service. Design it to be easy to execute (as breaking an egg) and to have a high perceived contribution (as cooking a whole cake).