Samuel StenbergWhat is strategy when it comes to writing?Just as a company can make strategic investments in product development, recruitment, partnerships and other things, it must also be…Sep 28, 2018Sep 28, 2018
Samuel StenbergUnleash the Power of Your Brand’s Communication by Working Like a StartupAs organizational thinking is evolving, communication processes and branding strategies are sadly not evolving along with them. Is your…Aug 14, 2018Aug 14, 2018
Samuel StenbergSläpp lös kraften i er kommunikation genom att jobba som en start-upÄr ditt företags kommunikation en ledstjärna för förändring, eller hindrar den er? Att vara strategisk i sin kommunikation i dag, kräver…Jun 26, 2018Jun 26, 2018
Samuel Stenberginlanguage+brands/designA UX Writer’s Journey Into the Deep … Parts of the Brain, and 3 Insights From It.The truth about how the brain works holds great insights for UX writers. Let’s dive in to the world of the cerebellum and glucocorticoid.Apr 30, 20183Apr 30, 20183
Samuel Stenberginlanguage+brands/designInstead of marketing, you need a product designed for marketI want to talk about why I call myself a designer and not a marketer, and why that choice matters to me. And why the reasoning behind my…Mar 13, 2018Mar 13, 2018
Samuel Stenberginlanguage+brands/designStoryboards — a new way to understand your audienceAre you feeling sick and tired of working with personas and target groups? Is it still not enough to get your message across? Well, in that…Mar 9, 20182Mar 9, 20182
Samuel Stenberginlanguage+brands/designYour Brand Story Needs Antagonism and This is Why“Our brand story has to be engaging and unique!” — this sentiment if frequently heard CEO:s and CMO:s around the world. In the quest for…Jan 26, 20181Jan 26, 20181
Samuel Stenberginlanguage+brands/designCenter your organization around the customer’s problemsModern, agile times require just as modern and agile organizations. Without agility it becomes difficult to truly deliver a strong brand…Dec 21, 2017Dec 21, 2017
Samuel Stenberginlanguage+brands/designHello conversational — farewell websitesWith conversational interfaces, we use natural language to communicate with our computers, instead of graphical interfaces. This will be…Oct 20, 20172Oct 20, 20172
Samuel Stenberginlanguage+brands/designYour brand is a game — make me want to play itLet’s apply game design philosophy to understand what brands must do to engage and keep the audience coming back.Oct 16, 2017Oct 16, 2017
