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A UX Writer’s Journey Into the Deep … Parts of the Brain, and 3 Insights From It.

A UX Writer’s Journey Into the Deep … Parts of the Brain, and 3 Insights From It.

The truth about how the brain works holds great insights for UX writers. Let’s dive in to the world of the cerebellum and glucocorticoid.
Go to the profile of Samuel Stenberg
Samuel Stenberg
Instead of marketing, you need a product designed for market

Instead of marketing, you need a product designed for market

I want to talk about why I call myself a designer and not a marketer, and why that choice matters to me. And why the reasoning behind my…
Go to the profile of Samuel Stenberg
Samuel Stenberg
Storyboards — a new way to understand your audience

Storyboards — a new way to understand your audience

Are you feeling sick and tired of working with personas and target groups? Is it still not enough to get your message across? Well, in that…
Go to the profile of Samuel Stenberg
Samuel Stenberg
Your Brand Story Needs Antagonism and This is Why

Your Brand Story Needs Antagonism and This is Why

“Our brand story has to be engaging and unique!” — this sentiment if frequently heard CEO:s and CMO:s around the world. In the quest for…
Go to the profile of Samuel Stenberg
Samuel Stenberg
Center your organization around the customer’s problems

Center your organization around the customer’s problems

Modern, agile times require just as modern and agile organizations. Without agility it becomes difficult to truly deliver a strong brand…
Go to the profile of Samuel Stenberg
Samuel Stenberg
A master class in writing with only one advice — for copywriters and writers of fiction alike

A master class in writing with only one advice — for copywriters an...

There are a million and one things going into good writing, but one stands out. Hint: it’s not telling.
Go to the profile of Per Lundgren
Per Lundgren
Hello conversational — farewell websites

Hello conversational — farewell websites

With conversational interfaces, we use natural language to communicate with our computers, instead of graphical interfaces. This will be…
Go to the profile of Samuel Stenberg
Samuel Stenberg
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