Sandra RosenfelderTime to say goodbye…The end is near. This is supposed to be the last blogpost for my master course “Content-Strategy” at the FH-Joanneum, that dominated my…Jul 15, 2020Jul 15, 2020
Sandra RosenfelderMy way up the Content-MountainThe end seems to be near. I guess. But the last steps are supposed to be the hardest ones — at least that’s what experienced mountaineers…Jun 23, 20201Jun 23, 20201
Sandra RosenfelderMy way to our customer’s journey, Part 2Well — I know… I owe you this article for too long by now. My plan was to publish it in March originally, but things happened to run…May 17, 2020May 17, 2020
Sandra RosenfelderHow Corona crashed my perfect plan to finish my study programI know — nobody wants to hear and read about the corona virus, that messed up all our lives from one day to the other, anymore. And still…Mar 26, 20201Mar 26, 20201
Sandra RosenfelderHow I try to walk in our customer’s shoes, Part 1In this article I want to share my experience on customer journey mapping. While conducting this project, I want to find out what our…Jan 31, 2020Jan 31, 2020
Sandra RosenfelderContent Strategy and Brand Management — is Message Architecture my missing link?When I decided to study Content Strategy more than a year ago, I hoped to acquire new professional skills — skills that would help me to…Dec 31, 2019Dec 31, 2019
Sandra RosenfelderLooking for inspiration? Join Content Strategy at FH Joanneum!For those who already know this Blog, I don’t need to explain how difficult it was to get back to my studies after a wonderful summer…Nov 19, 2019Nov 19, 2019
Sandra RosenfelderDo vacation and learning go together? My experience: forget it!After getting through the second semester quite well (let’s not talk about storytelling), I was very ambitious about the work I had to do…Sep 15, 2019Sep 15, 2019
Sandra RosenfelderMy Storytelling Dilemma and how I succeededSo, to keep on going I want to share another experience with you: the one of failure. I thought this would not happen to me during this…Aug 16, 2019Aug 16, 2019
Sandra RosenfelderAccessibility — I had no idea, how interesting this would be…As you may have noticed, my Blog Business does nor run as frequently as planned. As I mentioned in my first Blog, I have to deal with…Aug 14, 2019Aug 14, 2019
