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Sandra Muller

Sandra Muller
in
An Idea (by Ingenious Piece)

The advance-retreat cycle when chasing big goals

The advance-retreat phenomenon

Oct 18, 2020

The advance-retreat cycle when chasing big goals

Oct 18, 2020

Sandra Muller
in
The Smarter Writer

How to write a blog introduction that hooks your reader

Your introduction is the second most critical part of your blog post after the post title. After you invest time into carefully crafting a…

Sep 24, 2020

How to write a blog introduction that hooks your reader

Sep 24, 2020

Sandra Muller
in
The Smarter Writer

Copywriting style guide examples

What is a copywriting style guide?

Sep 15, 2020

Copywriting style guide examples

Sep 15, 2020

Sandra Muller
in
The Smarter Writer

Why you need a content audit even if you don’t know what one is

If you want to gain a deep understanding of the content on your current website, see what’s working well, and what’s not doing so well and…

Aug 27, 2020

Why you need a content audit even if you don’t know what one is

Aug 27, 2020

Sandra Muller
in
The Smarter Writer

That vs which

Where and when to use ‘that’ or ‘which’ is a little complicated, so if you’re not sure if you’re using them correctly, you’re not alone. I…

Aug 19, 2020

That vs which

Aug 19, 2020

Sandra Muller
in
The Smarter Writer

What the FAQ?

Why FAQs provide a poor user experience

Aug 13, 2020

What the FAQ?

Aug 13, 2020

Sandra Muller
in
The Smarter Writer

Where to find inspiration when you feel uninspired

Is there anything more frustrating than showing up to do the work but feeling paralysed by a lack of inspiration? Where to find…

Jul 26, 2020

Where to find inspiration when you feel uninspired

Jul 26, 2020

Sandra Muller

10 tips to help you become a more productive, prolific and profitable writer

I don’t know anyone who doesn’t want to be a more productive, prolific and profitable writer.

Jul 2, 2020

10 tips to help you become a more productive, prolific and profitable writer

Jul 2, 2020

Sandra Muller
in
The Smarter Writer

The ‘What’s in it for me?’ (WIFM) Factor in copywriting

Us writers are always told to write for our target audience. It’s Copywriting 101. Just like Anna in the King and I, we’re getting to know…

May 31, 2020

The ‘What’s in it for me?’ (WIFM) Factor in copywriting

May 31, 2020

Sandra Muller
in
The Smarter Writer

When you want to say something but it’s already been said before

You know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build…

May 28, 2020

When you want to say something but it’s already been said before

May 28, 2020

Sandra Muller

Sandra Muller

Content strategist and SEO Copywriter, lover of words writing a YA series. Sometime digital nomad. Come visit www.thesmarterwriter.com | www.sandralmuller.com

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