Sandra MullerinAn Idea (by Ingenious Piece)The advance-retreat cycle when chasing big goalsThe advance-retreat phenomenon·5 min read·Oct 18, 2020----
Sandra MullerinThe Smarter WriterHow to write a blog introduction that hooks your readerYour introduction is the second most critical part of your blog post after the post title. After you invest time into carefully crafting a…·8 min read·Sep 24, 2020----
Sandra MullerinThe Smarter WriterCopywriting style guide examplesWhat is a copywriting style guide?·7 min read·Sep 15, 2020----
Sandra MullerinThe Smarter WriterWhy you need a content audit even if you don’t know what one isIf you want to gain a deep understanding of the content on your current website, see what’s working well, and what’s not doing so well and…·7 min read·Aug 27, 2020----
Sandra MullerinThe Smarter WriterThat vs whichWhere and when to use ‘that’ or ‘which’ is a little complicated, so if you’re not sure if you’re using them correctly, you’re not alone. I…·5 min read·Aug 19, 2020----
Sandra MullerinThe Smarter WriterWhat the FAQ?Why FAQs provide a poor user experience·8 min read·Aug 13, 2020----
Sandra MullerinThe Smarter WriterWhere to find inspiration when you feel uninspiredIs there anything more frustrating than showing up to do the work but feeling paralysed by a lack of inspiration? Where to find…·7 min read·Jul 26, 2020----
Sandra Muller10 tips to help you become a more productive, prolific and profitable writerI don’t know anyone who doesn’t want to be a more productive, prolific and profitable writer.·7 min read·Jul 2, 2020----
Sandra MullerinThe Smarter WriterThe ‘What’s in it for me?’ (WIFM) Factor in copywritingUs writers are always told to write for our target audience. It’s Copywriting 101. Just like Anna in the King and I, we’re getting to know…·5 min read·May 31, 2020----
Sandra MullerinThe Smarter WriterWhen you want to say something but it’s already been said beforeYou know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build…·4 min read·May 28, 2020----