Sarah Wittman“Slow and Steady” won’t win the race — but it is still a good life strategyOne of the lies many of us were told as children was that slow and steady would win the race. But this often isn’t true.Nov 15, 2021Nov 15, 2021
Sarah WittmanNo measurement without meaningIt’s important that we don’t mistake the outcome of our activities for their purpose or their value to the team.Jun 4, 2020Jun 4, 2020
Sarah WittmanResearch isn’t here to help you avoid vulnerabilityIn the design process, research sometimes acts as a forcing function, making the team articulate and check their assumptions, helping them…Feb 13, 2020Feb 13, 2020
Sarah WittmaninRat's NestWant high quality results? Try a high fidelity prototypeHave you ever wondered why your product team wants to do yet another round of prototype testing? You’re confident in the results, but they…Jan 16, 2019Jan 16, 2019
Sarah WittmaninUX CollectiveThe curse of the convert: designing better Design ResearchYou know the person, the one who is so excited about their thing, and they want to tell you ALL ABOUT IT. And they want you to start doing…Dec 18, 2018Dec 18, 2018
Sarah WittmaninRat's NestThe Curse of the Convert: Designing Better Design ResearchYou know the person, the one who is so excited about their thing, and they want to tell you ALL ABOUT IT. And they want you to start doing…Dec 14, 2018Dec 14, 2018
Sarah WittmaninRat's NestForget Research Insights, You Need Research that IncitesI’m sure you’ve heard this. You might even have said it. “This study needs to give us actionable insights.” Researchers get it.Apr 21, 2018Apr 21, 2018
Sarah WittmaninRat's NestTo innovate, or to iterate? An innovator’s dilemma.Innovation is risky. Whether you’re iterating on a great product or investing in a new one, the right path isn’t always an easy choice.Apr 9, 2018Apr 9, 2018
Sarah WittmaninRat's NestAre Your KPIs Hurting Your Business?When you suspect your KPIs are throwing your team off course, it’s time for some serious “ground truthing.”Feb 21, 2018Feb 21, 2018