Sarah Wittman – Medium

Sarah Wittman

Sarah Wittman

“Slow and Steady” won’t win the race — but it is still a good life strategy

One of the lies many of us were told as children was that slow and steady would win the race. But this often isn’t true.

Nov 15, 2021

“Slow and Steady” won’t win the race — but it is still a good life strategy

Nov 15, 2021

Sarah Wittman

No measurement without meaning

It’s important that we don’t mistake the outcome of our activities for their purpose or their value to the team.

Jun 4, 2020

No measurement without meaning

Jun 4, 2020

Sarah Wittman

Research isn’t here to help you avoid vulnerability

In the design process, research sometimes acts as a forcing function, making the team articulate and check their assumptions, helping them…

Feb 13, 2020

Feb 13, 2020

Sarah Wittman
in
Rat's Nest

Want high quality results? Try a high fidelity prototype

Have you ever wondered why your product team wants to do yet another round of prototype testing? You’re confident in the results, but they…

Jan 16, 2019

Want high quality results? Try a high fidelity prototype

Jan 16, 2019

Sarah Wittman
in
UX Collective

The curse of the convert: designing better Design Research

You know the person, the one who is so excited about their thing, and they want to tell you ALL ABOUT IT. And they want you to start doing…

Dec 18, 2018

The curse of the convert: designing better Design Research

Dec 18, 2018

Sarah Wittman
in
Rat's Nest

The Curse of the Convert: Designing Better Design Research

You know the person, the one who is so excited about their thing, and they want to tell you ALL ABOUT IT. And they want you to start doing…

Dec 14, 2018

The Curse of the Convert: Designing Better Design Research

Dec 14, 2018

Sarah Wittman
in
Rat's Nest

Forget Research Insights, You Need Research that Incites

I’m sure you’ve heard this. You might even have said it. “This study needs to give us actionable insights.” Researchers get it.

Apr 21, 2018

Forget Research Insights, You Need Research that Incites

Apr 21, 2018

Sarah Wittman
in
Rat's Nest

To innovate, or to iterate? An innovator’s dilemma.

Innovation is risky. Whether you’re iterating on a great product or investing in a new one, the right path isn’t always an easy choice.

Apr 9, 2018

To innovate, or to iterate? An innovator’s dilemma.

Apr 9, 2018

Sarah Wittman
in
Rat's Nest

Are Your KPIs Hurting Your Business?

When you suspect your KPIs are throwing your team off course, it’s time for some serious “ground truthing.”

Feb 21, 2018

Are Your KPIs Hurting Your Business?

Feb 21, 2018

Sarah Wittman

Sarah Wittman

Research Person — All opinions my own. Anything shared is a personal perspective and is not the view of my employer.

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