Scott ArpajianThe Bridge and Lantern RiddleMy 16-year-old son came home from his second day of school and challenged me with this math riddle, which he learned in class. He stumped…Sep 5, 2020Sep 5, 2020
Scott ArpajianWhy good business strategies failIt’s easy to dissect the elements of a bad business strategy and how they lead to failure. The best entrepreneurs do this before…Dec 4, 20181Dec 4, 20181
Scott ArpajianBeyond revenue: how your customers are your biggest assetWhen I first joined as CEO of Softonic, one of my main goals was to take a more customer-centric approach to our business practices…May 28, 2018May 28, 2018
Scott ArpajianSleeves Up, Hands-On: Get Involved When You LeadHow often do you hear about a detached, completely hands-off leader that inspired his team to achieve great success?Apr 9, 2018Apr 9, 2018
Scott ArpajianFailure is a Means, Not an EndWe have all experienced failure, both personally and professionally. I believe it’s important not to bemoan the failure — you want to do…Dec 18, 2017Dec 18, 2017
Scott ArpajianNever Stop Taking Calculated RisksIn the fall of 2014, my wife, kids and I held a family discussion on the question of whether we were ready to leave California and move to…Nov 6, 2017Nov 6, 2017
Scott ArpajianBe a Community, Not a Catalog of Products99% of the things that professionals say about their customers completely miss the point. Amidst all the “customers matter so much”…Jun 8, 2017Jun 8, 2017
Scott ArpajianUse Active Learning to Manage RiskSoftonic, the company I lead, will be 20 this year. When I joined, it had a culture that had grown to avoid risk. Around 2013 and 2014, we…May 19, 2017May 19, 2017
Scott ArpajianFour Tips for Keeping your App Users in LoveI was recently at the Dublin Tech Summit, where I had the honor of serving on a panel focused on how to retain users on apps after the…Mar 3, 2017Mar 3, 2017
Scott ArpajianComing Soon: Many More Ways to Solve a ProblemWhen your business is to serve people and to help them find products that solve their problems or fill a need, you want to be focused on…Feb 21, 2017Feb 21, 2017
