the savvy companyHow to do a Customer SegmentationNo product or service market is homogenous. Within such markets, differences among customers are often a fundamental issue. Customer…Feb 20, 2019Feb 20, 2019
the savvy companyHow the big consultancies struggle for relevanceIn the past years, more often classical strategy consultancies and design agencies met each other at the same pitches at clients. Nowadays…Feb 20, 2019Feb 20, 2019
the savvy companyHow to do a market segmentation in B2BDespite the various benefits of segmentation, its (correct) application in the B2B sector is far from being widespread.Feb 20, 2019Feb 20, 2019
the savvy companyHow customer-centric is your organisation — the customer experience quickcheckConvincing a customer to buy a product can be challenging. But it is far from being enough to ensure long-term profits.Feb 20, 2019Feb 20, 2019
the savvy companyThe Net Promoter Score — more than a metric?To determine the NPS score, the percentage of detractors is subtracted from the percentage of promoters. The result is theFeb 20, 2019Feb 20, 2019
the savvy companyCustomer relationship — what’s love got to do with it?Customer affection is often confused with customer satisfaction. However, customer satisfaction KPIs do not reveal anything about the…Feb 20, 2019Feb 20, 2019
