Diane SchrenzelReflection on the SemesterAs the semester nears to an end, I am writing to reflect on how my views on marketing changed over the past several months as well as…Apr 29, 2022Apr 29, 2022
Diane SchrenzelMarketing in a 24/7 WorldWith the rise of technology, our world has become 24/7. How should marketers respond to this new efficiency?Apr 25, 2022Apr 25, 2022
Diane SchrenzelWarby Parker and Augmented RealityWarby Parker, a revolutionary eyewear brand, launched a virtual try-on feature for its glasses on its app in 2019. What was the goal and…Apr 11, 2022Apr 11, 2022
Diane SchrenzelJPMorgan Chase Social Media FailureIn a US market marked with rising economic inequalities, talking about finances is difficult and needs to be done in a tactful manner…Apr 3, 2022Apr 3, 2022
Diane SchrenzelAirbnb and its European Expansion: Struggles, and VictoriesAirbnb was founded in 2008 to compete with the hotel industry by offering authentic short-term housing offered by local hosts. The Airbnb…Mar 28, 2022Mar 28, 2022
Diane SchrenzelHermes and Building TrustHermes, a French brand founded in 1837 which dominates the luxury market with its revenue of more than 6 billion Euros, uses various…Mar 18, 2022Mar 18, 2022
Diane SchrenzelWhere Is the Good Value? A Personal Reflection on COVID-19 and Airline TripsCOVID-19 changed humanity forever. As a French-born person residing in the United States, traveling during COVID-19 has been both…Mar 13, 2022Mar 13, 2022
Diane SchrenzelNFTs on 1stdibs: The Intersection of Art and Technology1stdibs.com is a leading online marketplace which focuses on selling “extraordinary design.” They are now selling NFTs. What does it mean…Mar 8, 2022Mar 8, 2022
Diane SchrenzelWhen Is Too Much Too Much?As consumers today, we have many more options now than ever before. The speed of globalization, cross-national trading, and the rise of…Feb 25, 2022Feb 25, 2022
Diane SchrenzelWhose Responsibility? How Law and Tech Interact Regarding Free SpeechContent generated online, particularly on social media platforms, is overwhelmingly huge. These platforms are now trying to strike a…Feb 21, 2022Feb 21, 2022
