Scott Switzer – Medium

Scott Switzer

Scott Switzer

Agile Development for Decentralized Software Projects: 1/10/10K

Someone from The Block community pointed me to the Augur presentation delivered to Coinbase. One of the findings was that a waterfall…

Jul 23, 2018

Jul 23, 2018

Scott Switzer

A Publisher’s Responsibility is Not to Take on Risk

I read with interest details of the Google Attribution tool, which marries online and offline activity, leveraging Google’s near-ubiquitous…

Jul 18, 2017

A Publisher’s Responsibility is Not to Take on Risk

Jul 18, 2017

Scott Switzer

Fixing Ad Supply: Publishers Pay Dearly for Cloaked Impressions

Last week in a blog post I discussed cloaking techniques that fraudsters use to misrepresent publisher supply in RTB. This kind of fraud is…

Apr 26, 2016

Fixing Ad Supply: Publishers Pay Dearly for Cloaked Impressions

Apr 26, 2016

Scott Switzer

Fixing Ad Supply: The Rise and Rise of Placement Laundering, Domain Cloaking, Domain Spoofing

Comscore issued a release on Friday night to detail a method of fraud called website cloaking (also known as placement laundering or domain…

Apr 19, 2016

Apr 19, 2016

Scott Switzer

How Does an Advertiser Buy MichaelGolf.com?

Its great to read Mike Nolet’s posts explaining the details of actual cases of fraud found in the wild. One article calls out…

Oct 5, 2015

How Does an Advertiser Buy MichaelGolf.com?

Oct 5, 2015

Scott Switzer

Fraud Detection and the Ad Community

Why isn’t there more collaboration when it comes to ad fraud?

May 4, 2015

May 4, 2015

Scott Switzer

Scott Switzer

Founder of Permissionless Capital, venture partner at @flybridge. Formerly founder of @openx, venture partner at @firstmarkcap. #father #entrepreneur

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