Scott SwitzerAgile Development for Decentralized Software Projects: 1/10/10KSomeone from The Block community pointed me to the Augur presentation delivered to Coinbase. One of the findings was that a waterfall…Jul 23, 2018Jul 23, 2018
Scott SwitzerA Publisher’s Responsibility is Not to Take on RiskI read with interest details of the Google Attribution tool, which marries online and offline activity, leveraging Google’s near-ubiquitous…Jul 18, 2017Jul 18, 2017
Scott SwitzerFixing Ad Supply: Publishers Pay Dearly for Cloaked ImpressionsLast week in a blog post I discussed cloaking techniques that fraudsters use to misrepresent publisher supply in RTB. This kind of fraud is…Apr 26, 2016Apr 26, 2016
Scott SwitzerFixing Ad Supply: The Rise and Rise of Placement Laundering, Domain Cloaking, Domain SpoofingComscore issued a release on Friday night to detail a method of fraud called website cloaking (also known as placement laundering or domain…Apr 19, 20162Apr 19, 20162
Scott SwitzerHow Does an Advertiser Buy MichaelGolf.com?Its great to read Mike Nolet’s posts explaining the details of actual cases of fraud found in the wild. One article calls out…Oct 5, 2015Oct 5, 2015
Scott SwitzerFraud Detection and the Ad CommunityWhy isn’t there more collaboration when it comes to ad fraud?May 4, 2015May 4, 2015