Shaikha EssaAlexa, Don’t Invade Our PrivacyAs technology users, we have always been worried about privacy invasion whether from hackers or from developers. We always wonder how much…Nov 13, 2020Nov 13, 2020
Shaikha Essa“Beyoncé” 14 songs 17 videos: a hit or a miss?In 2013, Beyoncé dropped her Album entitled “Beyoncé” to her fans with no prior marketing strategy in place, solely dependent on the…Oct 31, 2020Oct 31, 2020
Shaikha EssaThe Information: Quality Over QuantityIn the Small is Beautiful case study, we have seen how Bharat Anand, a scholar at Harvard Business School, focuses on connection and…Oct 23, 2020Oct 23, 2020
Shaikha EssaYoutube for Brands: “TrueView” AdsIn this post I will give my opinion on a certain aspect in the Youtube for Brands case study.Oct 11, 2020Oct 11, 2020
Shaikha EssaOverview: Buzzfeed- The Promise of Native AdvertisingIn this post, I will review and give my opinion on the Buzzfeed case study.Sep 26, 2020Sep 26, 2020