Shane Antoin McGuiganMy name is Ma Gooey Gan. Who? What? Huh?Creating a sticky brand name is serious business. Use some of these tips and approaches to structuring your naming process.Mar 14, 2023Mar 14, 2023
Shane Antoin McGuiganinBootcampChatbot had a wet dream, more accurately, a Foam FantasyI hooked up with en vogue ChatGPT for my new brand conceptFeb 21, 2023Feb 21, 2023
Shane Antoin McGuiganWhat brands won’t you wear?Exploring ‘The North Face’ sent me down a rabbit holeJan 24, 2023Jan 24, 2023
Shane Antoin McGuiganSeasonal appeal packaging My first impressions are warm.Customer experience Every day experiences, short on time, I’m grabbing the red lid top in my peripheral vision.Dec 22, 2022Dec 22, 2022
Shane Antoin McGuiganUse this framework to write a brand positioning statement customers will understand.Develop a fuzzy product or service notion into a concrete positioning statement.Dec 1, 20222Dec 1, 20222
Shane Antoin McGuiganHey SanneThanks for highlighting an interesting topic.Nov 18, 20221Nov 18, 20221
Shane Antoin McGuiganLazy branding is a slow burn to being forgettable.At best, beige marketing churn. At worst, a disservice to the innovation and quality of the products and services offered.Nov 11, 2022Nov 11, 2022
Shane Antoin McGuiganWhat’s your secret sauce?Have you got an X factor? I had always considered mine to be passion. It turned out to be something else.Oct 15, 2022Oct 15, 2022