Shane Antoin McGuigan – Medium

Shane Antoin McGuigan

Shane Antoin McGuigan

My name is Ma Gooey Gan. Who? What? Huh?

Creating a sticky brand name is serious business. Use some of these tips and approaches to structuring your naming process.

Mar 14, 2023

A male teenager with baseball cap, white t-shirt and blonde hair. Mouth wide open with wet noodles dripping from his face and noodles projecting through the air.

Mar 14, 2023

Shane Antoin McGuigan
in
Bootcamp

Chatbot had a wet dream, more accurately, a Foam Fantasy

I hooked up with en vogue ChatGPT for my new brand concept

Feb 21, 2023

Suntanned women and men having a pool party. They are drinking cocktails and the pool is covered with foam.

Feb 21, 2023

Shane Antoin McGuigan

What brands won’t you wear?

Exploring ‘The North Face’ sent me down a rabbit hole

Jan 24, 2023

Jan 24, 2023

Shane Antoin McGuigan

Skint list

A jumble of feelings

Jan 11, 2023

Person looking out at nature. Contemplation and reflection

Jan 11, 2023

Shane Antoin McGuigan

Seasonal appeal packaging My first impressions are warm.

Customer experience Every day experiences, short on time, I’m grabbing the red lid top in my peripheral vision.

Dec 22, 2022

Dec 22, 2022

Shane Antoin McGuigan

Today I stopped offering a proxy logistics service

Tipping the fragile balance between neighbourly etiquette and business leveraging goodwill

Dec 12, 2022

Today I stopped offering a proxy logistics service

Dec 12, 2022

Shane Antoin McGuigan

Nice one Kjell!

To throw some thoughts in.

Dec 8, 2022

Dec 8, 2022

Shane Antoin McGuigan

Use this framework to write a brand positioning statement customers will understand.

Develop a fuzzy product or service notion into a concrete positioning statement.

Dec 1, 2022

Dec 1, 2022

Shane Antoin McGuigan

Hey Sanne

Thanks for highlighting an interesting topic.

Nov 18, 2022

Nov 18, 2022

Shane Antoin McGuigan

Lazy branding is a slow burn to being forgettable.

At best, beige marketing churn. At worst, a disservice to the innovation and quality of the products and services offered.

Nov 11, 2022

This image shows that when I mix up all the marketing material of N26, Sonos and Horizn Studios, it is impossible to tell the difference.

Nov 11, 2022

Shane Antoin McGuigan

Shane Antoin McGuigan

I write short stories around design, branding and culture. Sharing observations and experiences in the time it takes to have a wee break and a cup of tea :-)

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