Shane O LearyImposter Syndrome and ‘that little prick in your head’Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no…Oct 1, 2017Oct 1, 2017
Shane O LearyFulfil Nutrition Case Study — How an Irish FMCG brand used Byron Sharp’s playbook to deliver €30…Since I’ve moved to the suburbs, I’ve become a people watching addict. As a planner, my day revolves around observing consumer trends and…Oct 1, 2017Oct 1, 2017
Shane O LearyTrendwatching: How brands like KFC, Pepsi and Ikea are using ASMR to trigger ‘braingasms’…Ever dreamt of having Colonel Sanders in your ear whispering sweet nothings about his tasty, succulent fried chicken?Aug 20, 2017Aug 20, 2017
Shane O LearyThe science behind social proof on social media — why early momentum creates a multiplier effectIf your friends jumped off a bridge would you do it too?Aug 7, 2016Aug 7, 2016
Shane O LearyThe slow re-birth of the advertising communications planner…n a way, my experience as a communications planner draws a lot of parallels from my experience as a Wexford hurling fan — there used to be…Jul 20, 2016Jul 20, 2016
Shane O LearyIs it boom or bubble time in the Irish online media industry?After more than a decade of doom and falling revenues, something is stirring in the Irish online media industry.Apr 24, 2016Apr 24, 2016
Shane O LearyBrands are starting to realise the power of personalisationOne of the best Christmas presents I ever received wasn’t expensive.Apr 3, 2016Apr 3, 2016
Shane O LearyMarketing myths — the 5 logical fallacies that are neutralising your advertising effectivenessOriginally posted on Target McConnells blogFeb 22, 2016Feb 22, 2016
Shane O LearyIs Facebook the most powerful company there has ever been?This is an excerpt from the Tracking ’16 — an Irish digital outlook report for 2016. To download the full thing for free, click here.Jan 4, 2016Jan 4, 2016
Shane O LearyQuantifying the native advertising opportunity in 2016…The New York Times makes 20% of its revenue from it ($30–40 million).Jan 2, 2016Jan 2, 2016
